The 'world's rarest chocolate' is now available in KitKat form for just $2 - but it's only on sale for a limited time
- KitKat is releasing their new flavour this week made out of ruby chocolate
- It has a natural pink hue, an intense berry flavour combined with wafer fingers
- It is available at Woolworths stores from May 1 for a limited time only for $2
- The first launch in 2018 saw blocks being sold on eBay for as much as $1,000
The 'world's rarest chocolate' is now available in KitKat form across Australia - but it's only available for a limited amount of time.
Ruby chocolate is the fourth type of chocolate, after milk, dark and white, and is the world's only new cocoa bean variety to be discovered in 80 years.
KitKat Ruby will be available to chocolate lovers across Australia in Woolworths for $2 after a sell-out success in Melbourne in 2018.
The first launch in 2018 was so successful that blocks sold for up to $1,000 on eBay once the blocks had sold out.
The 'world's rarest chocolate' is now available in KitKat form across Australia - but it's only available for a limited amount of time
KitKat Ruby will finally be available to chocolate lovers across Australia in Woolworths for $2 after a sell-out success in Melbourne in 2018
The chocolate features a distinctive, all-natural pink hue, an intense berry flavour and a luscious smooth texture, combined with iconic crisp KitKat wafer fingers.
Made using rare ruby cocoa beans – found only in a few locations including Côte d'Ivoir, Ecuador and Brazil – the unique colour and flavour are naturally occurring.
'Ruby chocolate was an instant hit at KitKat Chocolatory last year, with KitKat Ruby Sublime selling out in just 10 days,' Head Chocolatier Connie Yuen said.
'KitKat has been inundated with requests from consumers across the country since Ruby chocolate was introduced.'
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It features a distinctive, all-natural pink hue, an intense berry flavour, and a luscious smooth texture, combined with iconic crisp KitKat wafer fingers
Made using rare ruby cocoa beans – found only in a few locations including Côte d'Ivoir, Ecuador and Brazil – the unique colour and flavour are naturally occurring
'We're delighted to be giving more people the chance to try it, with the launch of limited edition KitKat Ruby, timed perfectly to celebrate ruby chocolate's first birthday in Australia!'
Social media has been abuzz with people from across the world sharing photos of the pink treat with many expressing how delicious they think it is.
'KitKat Ruby, has become my new addiction! Velvety texture, soft fruity taste and natural pink colour,' one Instagram user said.
Social media has been abuzz with people from across the world sharing photos of the pink treat with many expressing how delicious they think it is
Nestlé Head of Marketing Confectionery, Anna Stewart, said she was excited to offer this to Australian customers.
'It's a privilege to be able to deliver this unexpected break to all KitKat lovers following the amazing stir it caused last year, and we're looking forward to seeing all the reactions from our fans as they get a taste of this unique gem,' she said.
KitKat Ruby ($2) is available at Woolworths stores nationally from May 1 for a limited time only.
