The Economic Times has added readers at almost double the rate at which
English newspapers have grown their readership: 19% versus the category’s total
readership growth of 11%. Total readership is defined as the number of readers who have read the paper at least once in the past 30 days.
According to the findings of the India Readership Survey Q12019 released on Friday, your favourite newspaper had a total readership of 3.7 million in IRS Q12019, having added nearly 600,000 readers over IRS 2017.
The country’s largest business newspaper, by far, is now India’s thirdlargest English paper. However, results of
Hindustan Times are under review.
ET has also shown robust growth using another yardstick, called
average issue readership (AIR) — which measures the number of people who read the newspaper daily. Using this criterion, ET’s readership has risen 5% to more than 980,000 readers.