In the backdrop of the 2012 the US presidential election, Linda Killian documented the characteristics and importance of floating voters in her book ‘The Swing Vote: The Untapped Power of Independents’.
In fact, Ms Killian spotted four distinct demographic groups of Swing voters in the US: The NPR Republicans, also known as Rockefeller Republicans, due to their political philosophy close to Nelson Rockefeller, a liberal Republican. They are traditional, well-educated, socially moderate and fiscally conservative Republicans who became independents because of a growing ...
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