Actors Venkatesh and Naga Chaitanya unveiled Ducati’s Scrambler range of bikes in Hyderabad on Friday. The Italian motorcycle-maker launched four variants of the bikes in a price band between ₹7.89 lakh and ₹9.93 lakh.
“Our focus is on the luxury segment. We have the widest range of bikes in the country in seven segments from race track bikes to off-road bikes with 27 models. A customer who walks into our shops will have the same experience as they would in Rome, New York or Japan,” said Sergi Canovas of Ducati India.
Growth potential
He pegged the size of the market at 7,000 to 8,000 bikes a year, as no official statistics are available about the sales of the competing brands. “But there is a potential for growth, as India is a large market which is still untested. Our focus is on performance with safety,” said Mr. Canovas. The bike range starts with 803 cc engine Scrambler series. The company is bringing in Completely Built Units (CBUs) from Thailand.