Apple launches YouTube channel under the radar, Apple TV

Apple is gearing up for its big push in into content streaming with the recently announced Apple TV Plus. In the build-up to the big unveil, Apple has launched an official YouTube channel under the radar.

According to MacStories, Apple launched the new TV channel about a month ago during the announcement of the Apple TV+ streaming service and a revamped Apple TV app. The new YouTube channel is dedicated to movies and television. At present, the channel features very little in terms of Apple TV Plus-related promotion; instead, focusing on trailers, behind the scenes commentary, interviews, clips and videos highlighting the Cupertino-based tech giant’s original content efforts.

Apple TV also lists several episodes of Carpool Karaoke along with a promotional video titled “The Storytellers Behind Apple TV+”. Most other videos on the service include behind-the-scene interviews and trailers of upcoming and existing movies. Videos on Apple’s new YouTube channel also seem to be free of advertisements.

All the content on Apple’s new TV channel is exclusive to YouTube and isn’t available on the Apple TV app. The new channel features under 1 million views after being set up a month ago. Apple has also disabled commenting on videos. Whether or not the feature will be enabled in the future is unknown. But, for now, all you can do is enjoy the content and move on.

At the moment, it appears that the new channel will be utilised to promote content on the company’s revamped TV app that will launch in May as a part of tvOS 12.3 and iOS 12.3, and TV Plus streaming service, set for launch later in 2019.

Also Read: Apple TV+ and Apple TV Channels streaming services explained