"Today\, the ten rupee price point in the FMCG sector is one of the most powerful" - Nadia Chauhan\, CMO\, Parle Agro

"Today, the ten rupee price point in the FMCG sector is one of the most powerful" - Nadia Chauhan, CMO, Parle Agro

By Aishwarya Ramesh , afaqs!, Mumbai | In Marketing
Published : April 24, 2019 05:06 AM

The billboards, TVCs and digital spots are impossible to miss. We spoke to Nadia Chauhan about her summer strategy.

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