Published on : Tuesday, April 23, 2019
“In some respects, Berwick has been slightly over-reliant on heritage. You’ve had a different experience of Berwick today from the river. It’s about balancing that different aspect with strengths such as its environment and history.”
“It’s about thinking of ‘can do’ Berwick. It’s not just about telling people to walk the walls. Visitors want an experience from their visit, such as outdoor activities at Paxton House.”
The project team is predominantly interested to endorse the development of tourist itineraries and packages of activities on the Visit Berwick website, which is to be redeveloped.
“They’re very popular with European visitors because they help them make the most of their stay without having to do the research themselves,” said Andy.
To quote project officer Jenna Shields, who arranged the familiarization day, “The Taste of Berwick product awareness trip was a simple intinerary we set up and is nothing that tourism providers can’t do themselves with just a little bit of effort.”
Also, the new Berwick Ambassadors Scheme is an important part of the strategy.
Ambassadors will assist the visitors to the town to use information they need to get the most out of their visit.
Jenna said: “The main thing behind the ambassador scheme is for us to educate local tourism providers who are enthusiastic about Berwick to make people’s holiday that bit better.”
“I genuinely think that if you come on holiday to a town and bump into a local and get that added value, that extra bit of information that you didn’t know, it makes it better.”