In a recent development, Ruosh - a premium footwear and accessories brand - appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services, to strengthen the brand's footing in the Indian market.

Talking about Mullen Lintas' appointment, Mridumesh Kumar Rai, President, Sara Futura Group said, "At Ruosh we believe that there is a shoe for every occasion and that the right pair of shoes gives one the edge to win every day. We are now geared up to bring in technological innovations to offer unique design solutions in our collections. We have a challenger mind-set and in Mullen we've found an ideal partner to drive efficiency in marketing investment".

Commenting on the win, Kishore Subramanian, Executive Director, Mullen Lintas said, "Ruosh has created a differentiated imagery among consumers through both, exquisitely crafted products as well as its unique tone of voice. We are excited to partner with Ruosh and to generate an unfair share of attention for the brand."

The account will be managed out of the agency's Bangalore office.

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