New Delhi: Video streaming service HOOQ launched its first original Hindi language production Bhak on Monday with the pilot episode of the series being available to viewers across the south east Asia region. The Singapore-based video-on-demand streaming service is a joint venture of Sony Pictures Entertainment, Warner Bros and Singapore Telecommunications Ltd. that has so far focused on American movies and television shows.
Bhak, the winner of HOOQ’s Filmmakers Guild Initiative, which allows writers and directors to submit entries, will launch its second episode on 25 April and consecutive episodes will premiere every Thursday.
“Today audiences across south east Asia and beyond are experiencing a more diverse range of content than ever before. Whether local, regional or international, consumers are being exposed to resounding and relatable stories that challenge conventions. It was on this premise that the HOOQ Filmmakers Guild was launched, with an aim of providing aspiring talent across south east Asia the opportunity to showcase their creative concepts and bring their stories to life for all to experience," Jennifer Batty, chief content officer, HOOQ.
Bhak, a comedy drama that follows the life of Bollywood strugglers, has been created by Arjun Chatterjee and Shreyom Ghosh from Big 3 Media and stars Sreecharan Rachakonda, Akash Arora and Priyanka Nath in lead roles.
“The Indian audience today has evolved and enjoys relatable content. We are proud to announce the premier of Bhak directed by Arjun and Shreyom on HOOQ India and are confident the series will resonate with Indian audiences," said Zulfiqar Khan, managing director, India – HOOQ.
