NEW YORK, April 18, 2019 /PRNewswire/ -- Leading market research firm BrandSpark International today announced the 2019 winners of the BrandSpark Most Trusted Awards ("BMTA"). The winners are the result of a nationwide survey of consumer trust in the United States, compiling opinions and insight from more than 12,800 Americans. Voters provided 61,000 top-of-mind opinions to identify which brands Americans trust most in 118 categories in which consumers are regularly faced with purchase decisions, including 75 newly-measured ones. Now in its 6^th year, the research-based awards program determines winners exclusively by the unaided responses of shoppers.

Consumers seek out brands worthy of their trust
In an age of endless options, the BrandSpark Most Trusted Awards help consumers identify the brands they can trust based on the real experiences of other consumers.

Winning brands can be easily identified by the purple BrandSpark Most Trusted Award seal.

"With just 1 in 2 shoppers loyal to recognizable name brands, marketers must remind shoppers of the trust and value of their brand in order to retain that loyalty," says Robert Levy, President and CEO of BrandSpark International. "The Most Trusted Award seal allows brands to clearly communicate the significant trust and connection they have fostered with shoppers over time."

The BMTA logo drives purchase decisions

A poll of an independent panel of American shoppers showed that the BrandSpark Most Trusted seal positively impacts purchases in categories as diverse as beauty, household care, over-the-counter health, appliances & home goods, and services. The independent panel also revealed that if consumers saw the BMTA logo tied to a brand they had not purchased before, 7 in 10 would be encouraged to try it.

When the BMTA logo was featured next to winning brands on a popular shopping app in a real-market test, the logo increased purchase conversion by an average of 6-15 percent.

"In addition to many new categories, this is the first year that parents have been specifically surveyed about the Baby & Kids brands they trust the most, creating a valuable new resource for parents," says Adam Bellisario, Program Director of the BrandSpark Most Trusted Awards.   

What drives brand trust?

"In order to establish trust, the top brands repeatedly meet consumer expectations with great product and service experiences. The best of these brands are able to build on that foundation of trust and create meaningful innovation while maintaining strong value and consistent quality," says Levy.  "Reinforcing consumer trust is especially critical today, when consumers have more choices available than ever before."

Brands communicate their Most Trusted Award wins

Leading brands such as Eggland's Best use the BMTA seal in their PR and marketing campaigns.

"Eggland's Best is very proud to be recognized as America's Most Trusted egg brand— for five years in a row! We let consumers know by including the BrandSpark Most Trusted purple logo on millions of our egg cartons nationally," says David Holdsworth, Vice President of Marketing at Eggland's Best.

BrandSpark Most Trusted Awards 2019 Winners

The 2019 winners are listed below. Full details can be found at: www.BrandSparkMostTrusted.com.

* = Newly measured category

How winners are determined

More than 12,800 American shoppers determined the BrandSpark Most Trusted Awards winners for 2019 through their top-of-mind unaided responses for categories in which they shop. The results are ranked based on the greatest volume of mentions and ties are declared if the margin of victory is within 2%. BrandSpark also gathers insights regarding the drivers of trust and brand trust dynamics across the categories studied, along with tens of thousands of consumer testimonials.

To view all of the BMTA winners, visit www.BrandSparkMostTrusted.com.

About BrandSpark International

Founded in 2001, BrandSpark International combines real world consumer insight with marketing credentials and services. BrandSpark Insights decodes the consumer omni-channel decision-making process and quantifies the impact of brand trust in order to inspire brand and shopper strategy.  BrandSpark Marketing Services runs major consumer product awards programs Best New Product Awards and BrandSpark Most Trusted Awards, and also consumer product endorsement and amplification platform, Shopper Army. For more information, visit www.BrandSpark.com.

SOURCE BrandSpark International

Related Links

http://www.BrandSpark.com