Published on : Friday, April 19, 2019
The tourist growth has been consistent in April, and the positive trends are expected to continue until the end of this year, according to the Zagreb City Tourist Board (TZGZ).
Martina Bienenfeld, the TZGZ director said, “The year started well for Zagreb, and we are particularly pleased that it had the best results among all the destinations in the first three months. In March, we had an 8 per cent increase in the number of overnight stays.
Importantly, the average number of days spent in Zagreb by individual tourists has grown to two. After the first 15 days of April, the total number of overnights increased to nearly 500,000 this year, or 2 per cent more.”
More and more tourists are coming to Zagreb due to its growing reputation as a “city break” destination.
“We are currently implementing a campaign for the InMusic festival in the Austrian market, because the organisers consider this market to be a market of interest, taking into account the attractiveness of the performers, the closeness of the festival and the prices.
We are also working on a health tourism campaign, given superior service and affordable prices. We will focus this campaign mostly on the German market, as well as the Croatian diaspora,” added Bienenfeld.
The Zagreb Summer Tour campaign is also being prepared, which will promote capital as a city of culture, accessible and fun. It will focus on Germany, Austria, Ireland, the United Kingdom, France, Portugal, Spain and Scandinavia.
The TZGZ will take part in 34 tourism fairs this year, and the budget for all these activities is 80 million kuna, or 5 per cent more than last year.
Tags: Zagreb