How to make a career in Public Relations? Here's all you need to know

If you think you possess the skill of convincing people, can talk smart and handle pressure, then, Public Relations (PR) career is apt for you. As a PR representative, your sole role will be to serve as campaigners for various businesses, institutions, persons, and government bodies and in turn, help them to build and maintain good relations with the public.

PR executive's role also includes promoting a product, company or an individual using the means of print, electronic and online media, thereby creating and developing a brand.


SKILL SETS

As a PR representative, you will need to absorb information. Creativity, reliability, tech-savvy, good managerial skills are some other requirements. Not only this but excellent written and oral communication skills, a strong command over language, flexibility, and good organizing skills are also vital for success in this field.

COURSE CURSOR

To pursue your career in the field of Public Relations, you need to be a graduate in any stream, preferably mass media. You can also pursue a one-year postgraduate diploma in public relations or a two-year master's degree in Communication and Journalism, specializing in PR in the second year.

A course in PR will focus majorly on live project assessment and internships that will help you to gain hands-on experience

CAREER PROSPECTS

With the increasing business opportunities, demand for PR experts is increasing. As a fresher, you can start your career with any PR agency as an executive. At the entry level, you need to be dependent on the educational qualifications, and your salary is likely to increase through experience.

As a fresher, you will be given designations such as accounts executive, communication executive, event managers, etc. As a fresher, you may get hired as an intern and get an initial package of Rs 8,000 - Rs 10,000 per month. With increasing experience, the pay package can also rise up to Rs 50,000 - Rs 80,000 per month.