David Einhorn's high-stakes battle with Elon Musk
Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News Mexico
  • Automotive News China
  • Automobilwoche
AN-LOGO-BLUE
Subscribe
  • Subscribe
  • Account
  • login
  • HOME
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Shift
    • Mobility Report
    • Special Reports
    • Digital Edition Archive
    • This Week's Issue
    • Tesla's digital voyage
      Want to engage buyers? There's an app for that
      Time for no-haggle?
      Rocky start?
    • Apple said to be in discussions with potential suppliers of AV sensors
      Uber's tab for AV research tops $1 billion
      Uber files for long-awaited stock offering
      'Robots, start your engines!'
    • Dealerships owned by ex-NFL stars face collapse, litigation
      Want a luxury car? Try a Kia
      Costly lesson of tortuous legal battle: Get it in writing
      Denny Hecker: A changed man?
    • Pooling resources to make autonomous vehicles safer
      Honda mobility comes down from its tower
      Mazda touts vehicle-handling tech on 2019s
      Finally, from Hackett, answers we understand
    • Access F&I
    • Fixed Ops Journal
    • Marketing
    • Used Cars
    • Sales
    • Best Practices
    • Dealership Buy/Sell
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Leading Woman Network
    • Guide to Economic Development
    • PACE Awards
    • CES
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Mini
      • Rolls-Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Fiat Chrysler
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Maserati
      • Ram
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
      • Holden
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Mazda
    • McLaren
    • Mitsubishi
    • Nissan
      • Infiniti
    • PSA
      • Citroen
      • Opel
      • Peugeot
      • Vauxhall
    • Renault
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • Volvo
    • (Discontinued Brands)
    • Auto Shows
      • Detroit Auto Show
      • New York Auto Show
      • Los Angeles Auto Show
      • Chicago Auto Show
      • Geneva Auto Show
      • Paris Auto Show
      • Frankfurt Auto Show
      • Toronto Auto Show
      • Tokyo Auto Show
      • Shanghai Auto Show
      • Beijing Auto Show
    • Future Product Pipeline
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Keith Crain
    • Automotive Views with Jason Stein
    • Columnists
    • Editorials
    • Letters to the Editor
    • Send us a Letter
    • There's a lot riding on the new Corvette
      Time is right for GM to bring back Tiger Woods
      Is Tesla learning traditional rules do, indeed, apply?
      An emerging epidemic of distracted driving
    • Safety now, self-driving later
      Can Ghosn get a fair trial?
      EV fever: I just don't get it
      The enduring value of relationships
    • Apr. 12, 2019: Right moves at the right time for Ford
      Mar. 15, 2019: Cadillac’s new vehicle names lead to confusion
      Feb. 22, 2019: Tesla goes from disruptor to disrupted
      Feb. 15, 2019: EV startup gets Amazon, GM interest
    • Time is right for GM to bring back Tiger Woods
      Tesla still rumbles through the jungle
      Pooling resources to make autonomous vehicles safer
      Why China's EV makers will let subsidies die
    • Industry demands empowered leaders, not committees
      Pain of 2009 must not be forgotten
      Dealers finally get their day in court
      USMCA: Hold your nose and get it done
    • High-riding pickups getting out of reach
      LETTER: Dealers must help technicians afford tools
      Why wasn't Volt technology shared?
      Public comments a big opportunity
  • DATA CENTER
  • VIDEO
    • AutoNews Now
    • First Shift
    • Special Video Reports
    • Weekend Drive
  • EVENTS & AWARDS
    • Events
    • Awards
    • World Congress
    • Retail Forum: NADA
    • Canada Congress
    • Marketing 360: L.A.
    • Leading Women Dallas
    • Europe Congress
    • Fixed Ops Journal Forum
    • Retail Forum: Chicago
    • Leading Women Conference Detroit
    • Retail Forum: Chicago
    • 100 Leading Woman
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealership To Work For
    • PACE Awards
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • +MORE
    • Webinars
    • Leading Women Network
    • Custom Features
    • Classifieds
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • RSS Feeds
    • Ally: Do It Right
    • Guide To Economic Development
MENU
Breadcrumb
  1. Home
  2. News Analysis
April 17, 2019 12:00 PM

David Einhorn's high-stakes battle with Elon Musk

NIR KAISSIR
Bloomberg
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    BLOOMBERG

    Given his outsized success in the 1990s and 2000s, Einhorn has long been a standard-bearer for long-short investing.

    Hedge fund wunderkind David Einhorn and futurist Elon Musk are locked in a zero-sum contest. Einhorn is betting big, in reputational capital if not actual dollars, that Musk’s Tesla Inc. is doomed to fail.   

    “We believe that right here, right now, the company appears to again be on the brink,” Einhorn declared on Friday in a letter to investors in his fund, Greenlight Capital, citing lack of demand, price cuts, layoffs, service center closings and cuts to capital expenditures as signs that Tesla is in trouble.

    This isn’t the first time, Einhorn added, contending that “Musk never admits the crisis in real time.”

    If Einhorn is right, it won’t just be Musk who gets hurt, of course. Roughly 40,000 employees and more than 300,000 car owners are counting on Musk. And don’t forget the investors who paid a fortune for the company’s stock, hoping it will become a titan of the car industry. Tesla’s price-to-book ratio is 9.5, and its enterprise value-to-earnings before interest, taxes, depreciation and amortization is 37.4. That compares with 3.4 and 13.4, respectively, for the S&P 500 Index, which is no bargain to begin with.

    If Einhorn is wrong, however, it could be devastating for him and have broader reverberations. Greenlight has been betting against -- or shorting in trader speak -- Tesla’s stock for at least three years. While the size of the wager isn’t clear, Einhorn has spent considerable energy promoting his bet against Tesla, and most of his recent letter is devoted to the subject. If it fails, it could deliver another significant blow to long-short investing, for which Einhorn has long been a proponent.

    Big bets

    He is no stranger to high-profile wagers, of course. He shorted the stock of Lehman Brothers in July 2007, telling the Value Investing Congress in November 2007 he thought that Lehman had a huge exposure to illiquid real estate investments and that it was improperly accounting for them. Lehman collapsed less than a year later, sparking the global financial crisis in September 2008.

    The stakes are higher this time. When Einhorn wagered against Lehman in 2007, his reputation as a stock-picking prodigy was unquestioned. Greenlight returned an astonishing 26 percent a year from its founding in 1996 to 2006 -- a period that began when Einhorn was in his late 20s -- outpacing the HFRI Equity Hedge Total Index by 12 percentage points a year and beating the S&P 500 Index by 17 percentage points, including dividends.

    But the years since haven’t been as kind. Even after accounting for Einhorn’s prescient Lehman bet, Greenlight has returned just 1.1 percent a year from 2007 to 2018, lagging the HFRI index by 1.8 percentage points a year and the S&P 500 by 6 percentage points. The fund was also down 34 percent in 2018, its worst year on record.

    Ever the incurable performance chasers, investors are fleeing the fund. Greenlight’s assets dipped below $3 billion this year, down from $12 billion five years ago. Suffice it to say, now would be a bad time to lose a high-profile battle with Musk.   

    A difficult business

    And like Musk, Einhorn is playing for more than just himself -- and perhaps more than Greenlight’s employees and investors.

    Given his outsized success in the 1990s and 2000s, Einhorn has long been a standard-bearer for long-short investing. It’s a heavy burden; shorting is notoriously difficult. Not only do investors have to be right that a stock is poised to decline, which is hard enough, they have to be right fairly quickly because shorting is expensive. As the Wall Street adage warns, “The market can stay irrational longer than you can stay solvent.”

    For Einhorn, this market has been irrational for an unbearably long time. Tesla shares rose 46 percent in 2017 and 6.9 percent in 2018 before declining 18 percent this year through Tuesday. And it’s not just Tesla. The most expensive and least profitable companies -- traditional fodder for short-sellers -- have been the best performers in recent years.

    The pain is evident far beyond Greenlight. The HFRI index returned just 2.9 percent a year from 2007 to 2018, down from 17 percent a year from 1990 to 2006. But just as Einhorn’s fame helped popularize long-short investing during its golden age, it’s likely to invite skepticism about the investing style if his recent stumbles continue.

    More than cars are riding on the feud between Einhorn and Musk.  

    Nir Kaissar is a Bloomberg Opinion columnist covering the markets. He is the founder of Unison Advisors, an asset management firm. He has worked as a lawyer at Sullivan & Cromwell and a consultant at Ernst & Young. 

    Letter
    to the
    Editor

    Send us a letter

    Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

    Recommended for You
    Digital Edition
    THIS WEEK'S EDITION
    See our archive
    Fixed Ops Journal
    Thumbnail
    Read the issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe today

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.

    See options
    Connect With Us
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Our Mission

    The Automotive News mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in North America.

    AN-LOGO-BLUE
    Contact Us

    1155 Gratiot Avenue
    Detroit, Michigan
    48207-2997

    (877) 812-1584

    Email us

    Resources
    • About us
    • Contact Us
    • Media Kit
    • Subscribe
    • Manage your account
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    Copyright © 1996-2019. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • NEWS
      • Dealers
        • Access F&I
        • Fixed Ops Journal
        • Marketing
        • Used Cars
        • Sales
        • Best Practices
        • Dealership Buy/Sell
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Leading Woman Network
        • Guide to Economic Development
        • PACE Awards
        • CES
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls-Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Fiat Chrysler
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Maserati
          • Ram
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
          • Holden
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Mazda
        • McLaren
        • Mitsubishi
        • Nissan
          • Infiniti
        • PSA
          • Citroen
          • Opel
          • Peugeot
          • Vauxhall
        • Renault
        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • Volvo
        • (Discontinued Brands)
      • Cars & Concepts
        • Auto Shows
          • Detroit Auto Show
          • New York Auto Show
          • Los Angeles Auto Show
          • Chicago Auto Show
          • Geneva Auto Show
          • Paris Auto Show
          • Frankfurt Auto Show
          • Toronto Auto Show
          • Tokyo Auto Show
          • Shanghai Auto Show
          • Beijing Auto Show
        • Future Product Pipeline
        • Photo Galleries
        • Car Cutaways
        • Design
      • Shift
      • Mobility Report
      • Special Reports
      • Digital Edition Archive
      • This Week's Issue
    • OPINION
      • Blogs
      • Cartoons
      • Keith Crain
      • Automotive Views with Jason Stein
      • Columnists
      • Editorials
      • Letters to the Editor
      • Send us a Letter
    • DATA CENTER
    • VIDEO
      • AutoNews Now
      • First Shift
      • Special Video Reports
      • Weekend Drive
    • EVENTS & AWARDS
      • Events
        • World Congress
        • Retail Forum: NADA
        • Canada Congress
        • Marketing 360: L.A.
        • Leading Women Dallas
        • Europe Congress
        • Fixed Ops Journal Forum
        • Retail Forum: Chicago
        • Leading Women Conference Detroit
        • Retail Forum: Chicago
      • Awards
        • 100 Leading Woman
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealership To Work For
        • PACE Awards
        • Rising Stars
        • Europe Rising Stars
    • JOBS
    • +MORE
      • Webinars
      • Leading Women Network
      • Custom Features
        • Ally: Do It Right
        • Guide To Economic Development
      • Classifieds
      • People on the Move
      • Newsletters
      • Contact Us
      • Media Kit
      • RSS Feeds