BREITLING Says Goodbye to Baselworld

Breitling will not be exhibiting at the Baselworld watch and jewellery trade fair in 2020 and focus on its own independent communication format, the Breitling Summit, according to a press release.  

“Despite a successful Baselworld in 2019, we have decided to concentrate on our global Summit format with subsequent local roadshows in 2020, “stated Georges Kern, CEO of Breitling.

Kern went to state that “we will decide whether we will return to Baselworld from 2021 onward at a later date, and this will depend on the timing of the event and the possibility of holding the Breitling Summit. We would like to emphasize that the extensive innovations developed and implemented by Baselworld’s management under Michel Loris-Melikoff in such a short time frame has had a positive impact and can lay the foundations to take Baselworld in a new direction in the future.”