Chinese start-up Gyon teased us with a high-performance luxury car just ahead of the 2018 LA Auto Show last year, and now we can finally feast our eyes on what has been dubbed the ‘Matchless’, unveiled today in Shanghai.

If you’re wondering if Gyon actually stands for something, it turns out that it does: Grow Your Own Niche. According to the company, the most important word there is ‘niche’, which they define as unique and futuristic, something the Matchless concept aspires to be.

Arguably imposing

While we can’t speak on how good (or bad) the Matchless looks, its sheer size does help it appear imposing, which is sometimes enough for a luxury product. In terms of styling, its most defining traits include the C-shaped light graphics front and rear, the LED screen grille which can display various information, and the wavy shoulder line, which is said to reflect a strong sense of power.

The overall design was said to be inspired by the hourglass, which is evident from the profile of the vehicle.

“Matchless is not a so-called concept car, but a prototype car, which is a car that can be built for mass production, taking into account various factors such as practicality at the beginning of design,” stated designer Charles Taylor.

All about the future

The interior, as seen in images courtesy of PCauto, is very futuristic, with no physical buttons to speak of, multiple displays and an innovative steering wheel design with a break in the sides.

The cabin also seems to feature premium materials and loads of contrast stitching on the seats, upper dash, lower dash, center console and door panels.

During last year’s LA Auto Show, Gyon stated that its first production model will be a compact or medium-sized car with some 580-600 km (360-372 miles) of EV range. It’s safe to say that won’t be the Matchless though, which has now been described as the brand’s “first flagship model”.