Maruti Suzuki’s Ciaz Becomes The Best Seller In Its Segment
Ciaz clocked 30% market share and sales of over 46,000 units in 2018-19
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Maruti Suzuki’s Ciaz has emerged as the best seller in its segment for the third consecutive year. The popular offering from Maruti Suzuki clocked 30% market share and crossed over 46,000 units in 2018-19.
Ciaz has sold over 2.56 Lakh units cumulatively since its launch in 2014. The top end variant of Ciaz contributes 48% to its total sales. Ciaz’s signature color NEXA Blue contributes over 31% to its total sales, a testament of customers appreciating innovation.
Expressing gratitude to customers for making Ciaz a blockbuster, Mr. R.S Kalsi, Senior Executive Director, Marketing & Sales, Maruti Suzuki India, said “Ciaz has witnessed a resounding success in the highly competitive premium sedan segment. With a staggering 30% market share in 2018-19, Ciaz has been a preferred choice for the aspirational and evolving consumers who have the drive to excel.”
Recently, Maruti Suzuki refreshed the Ciaz with the revolutionary new 1.5-liter engines both in petrol with next-generation Smart Hybrid and diesel with 6-speed manual transmission. The new engines offer improved performance, best in class fuel efficiency, enhanced torque and power with refined NVH performance.