Lok sabha election 2019: India’s political parties spend millions on social media

Digital campaigns are taking center stage in India's elections.Both major political parties have spent sizable sums on social media and Bollywood-style music videos.First-time voters are using social media to engage with political parties.According to Indian fact-checker AltNews, political ads on Facebook in the first two weeks of March amounted to more than $3.5 million.More than half were ads for the ruling Bharatiya Janata Party.The election is being held in seven phases and continues until May 19.(AP)