Chennai-based TVS Motor Company, is celebrating 25 years of its two-wheeler brand TVS Scooty, and has introduced two new colours – Revving Red and Glittering Gold for TVS Scooty Pep+.
The over 25-year old scooter brand targged for Indian woman, with two products under its umbrella – TVS Scooty Pep+, and TVS Zest 110. According to the company most women drivers on the road today, not limited to two-wheelers, had their first taste of independence astride the TVS Scooty.
The OEM says to promote personal mobility spread far and wide the company had initiated, 'Women on Wheels', India’s first two-wheeler rider training institute for women and over the years it undertook multiple innovations.
Commenting on this occasion, Aniruddha Haldar, vice-president, Marketing – Commuter Motorcycles, Scooters & Corporate Brand, TVS Motor Company, said, " TVS Scooty Pep+, is much more than just India's No 1 economical scooter catering to over 4.5 million customers. In its journey of 25 years, it has always evolved to stay relevant to its purpose of being the most viable mobility option for the Indian women, making their commute affordable, comfortable, safe and fun."
TVS Scooty comes equipped with Synchronized Braking Technology (SBT) across the range. The new edition of TVS Scooty Pep+ sports a special 25th year-anniversary edition logo along with new graphics to mark the milestone.