Uber debuts vouchers for businesses in India

Global ride-sharing major Uber has launched a new feature, Uber Vouchers, that enables all businesses to sponsor transportation for their customers in the country.

Developed on the Uber for Business (U4B) platform, the feature was beta tested with over 100 Uber partners across the world, and is now being made available in most countries where the service operates, the company said in a statement.

"As companies look for new technology and novel ways to engage with consumers, 'Vouchers' provide a perk that businesses know their customers will use," said Ronnie Gurion, General Manager and Global Head, Uber for Business.

The vouchers can be sent over email, social media and mobile messaging and come with discounted trips along with options to create customized voucher programmes, based on their budget, specified pick-up and drop-off locations as well as a set time for an offer.

To streamline reporting and billing, businesses will be able to maintain records of how many vouchers were redeemed or used within a dedicated dashboard.To ensure privacy, no personal rider information of the person using the voucher would however be shared, the company said in a statement.

(With IANS inputs)