Fully autonomous vehicles: A journey worth pursuing
Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News Mexico
  • Automotive News China
  • Automobilwoche
AN-LOGO-BLUE
Subscribe
  • Subscribe
  • Account
  • login
  • HOME
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Shift
    • Mobility Report
    • Special Reports
    • Digital Edition Archive
    • This Week's Issue
    • Tesla's digital voyage
      Want to engage buyers? There's an app for that
      Time for no-haggle?
      Rocky start?
    • Zetsche says Boeing safety probe highlights challenge for AVs
      Daimler invests in Torc Robotics in drive to build autonomous trucks
      Lyft shares rise in debut of first ride-hailing IPO
      Honda, Hino hitch ride with self-driving venture of SoftBank, Toyota
    • Dealerships owned by ex-NFL stars face collapse, litigation
      Want a luxury car? Try a Kia
      Costly lesson of tortuous legal battle: Get it in writing
      Denny Hecker: A changed man?
    • Pop-ups help Mercedes' nav maps
      Wall Street lets Lyft skip profit step
      What if you could see through your trailer?
      EV maker Bordrin skips flash, keeps real-car focus
    • Access F&I
    • Fixed Ops Journal
    • Marketing
    • Used Cars
    • Sales
    • Best Practices
    • Dealership Buy/Sell
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Leading Woman Network
    • Guide to Economic Development
    • PACE Awards
    • CES
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Mini
      • Rolls-Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Fiat Chrysler
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Maserati
      • Ram
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
      • Holden
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Mazda
    • McLaren
    • Mitsubishi
    • Nissan
      • Infiniti
    • PSA
      • Citroen
      • Opel
      • Peugeot
      • Vauxhall
    • Renault
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • Volvo
    • (Discontinued Brands)
    • Auto Shows
      • Detroit Auto Show
      • New York Auto Show
      • Los Angeles Auto Show
      • Chicago Auto Show
      • Geneva Auto Show
      • Paris Auto Show
      • Frankfurt Auto Show
      • Toronto Auto Show
      • Tokyo Auto Show
      • Shanghai Auto Show
      • Beijing Auto Show
    • Future Product Pipeline
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Keith Crain
    • Automotive Views with Jason Stein
    • Columnists
    • Editorials
    • Letters to the Editor
    • Send us a Letter
    • Kia previews future styling with SUV, crossover concepts
      Fiat 500 will go full electric next year, report says
      If at first you can't sell EVs, at least try
      Trump's Twitter attack on GM, UAW strays from the facts
    • Safety now, self-driving later
      Can Ghosn get a fair trial?
      EV fever: I just don't get it
      The enduring value of relationships
    • Mar. 15, 2019: Cadillac’s new vehicle names lead to confusion
      Feb. 22, 2019: Tesla goes from disruptor to disrupted
      Feb. 15, 2019: EV startup gets Amazon, GM interest
      Jan. 4, 2019 | Bumpy road ahead for Detroit’s automakers and suppliers?
    • The PACE of innovation in North America
      Wall Street lets Lyft skip profit step
      A tipping point for vehicle connectivity
      Prepare for a rough ride ahead
    • Pain of 2009 must not be forgotten
      Dealers finally get their day in court
      UAW, automakers could lead opioid fight
      USMCA: Hold your nose and get it done
    • Public comments a big opportunity
      Ford Taurus owes a debt to '84 Mustang SVO
      Why wasn't Volt technology shared?
      Lesson from Girard: Customer is No. 1
  • DATA CENTER
  • VIDEO
    • AutoNews Now
    • First Shift
    • Special Video Reports
    • Weekend Drive
  • EVENTS & AWARDS
    • Events
    • Awards
    • World Congress
    • Retail Forum: NADA
    • Canada Congress
    • Marketing 360: L.A.
    • Leading Women Dallas
    • Europe Congress
    • Fixed Ops Journal Forum
    • Retail Forum: Chicago
    • Leading Women Conference Detroit
    • Retail Forum: Chicago
    • 100 Leading Woman
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealership To Work For
    • PACE Awards
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • +MORE
    • Webinars
    • Leading Women Network
    • Custom Features
    • Classifieds
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • RSS Feeds
    • Ally: Do It Right
    • Guide To Economic Development
MENU
Breadcrumb
  1. Home
  2. Commentary
April 08, 2019 01:00 PM

Fully autonomous vehicles: A journey worth pursuing

John Irwin
John Irwin is a reporter for Automotive News Canada.
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    University of Waterloo

    The utopian visions of roads dominated by self-driving vehicles might not ever come to pass, but it’s still a goal worth pursuing. 

    Making roads safer and easing congestion are among the benefits often cited by proponents of this potentially revolutionary technology. 

    But it’s always striking for me to hear how much auto executives’ views on self-driving vehicles differ from one another. Some executives are excited about a future of fewer deaths on roadways and radically redesigned, more efficient vehicles. Others accept autonomy as inevitable in the long term while lamenting the eventual loss of the excitement and thrill that can come with driving. 

    And some, like Toyota Canada CEO Larry Hutchinson, don’t view autonomous vehicles as a sure thing. The way he and Toyota see it, semi-autonomous features will function as co-pilots of sorts, but most consumers will still want to control the steering wheel. 

    “While other automakers are working on vehicles that drive themselves, turning us into passive passengers, we’re incorporating advanced technologies in ways that enhance, not deaden, the driving experience,” Hutchinson said at a February media dinner in Toronto ahead of the Canadian International AutoShow. 

    Whose vision of the future is correct? Is it Hutchinson’s? Might it be the future predicted by former General Motors Vice-Chairman Bob Lutz, who famously (or infamously) predicted in an issue of sibling publication Automotive News that the “end of the automotive era” was approaching, giving way to an era dominated by autonomous, “standardized modules”?

    Perhaps there’s a middle ground. It’s impossible to know, of course, and anyone who says for certain that he or she knows what the future of transportation looks like is not being fully truthful. To be sure, it’s easy to see self-driving vehicles becoming the norm in certain urban environments, and it’s easy to envision ride-hailing services using fleets of automated vehicles. 

    Skeptics will point to a host of challenges, especially in Canada: Snow and ice can make sensors less effective; lawmakers will need to put in place new regulations; it might be impossible to program a car to know what to do in any potential scenario; it is unclear who would be at fault if a self-driving car crashed; and ethical questions abound about what vehicles should do in nightmare scenarios. 

    And, as Hutchinson said, a lot of people still like to drive. 

    Combine those and other factors, and it’s possible we might never see fully automated vehicles — or Lutz’s modules — as commonly as some predict. 

    But that doesn’t mean we shouldn’t pursue such a future. Autonomous research and development already has led to advancements in vehicle technology that will save lives and make driving easier. 

    Fewer roadway deaths is a worthy goal even if the grand visions of autonomous roadway fail to become reality. And, hey, you might still get to drive your car. 

    Letter
    to the
    Editor

    Send us a letter

    Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

    Recommended for You
    Digital Edition
    THIS WEEK'S EDITION
    See our archive
    Fixed Ops Journal
    Thumbnail
    Read the issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe today

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.

    See options
    Connect With Us
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Our Mission

    The Automotive News mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in North America.

    AN-LOGO-BLUE
    Contact Us

    1155 Gratiot Avenue
    Detroit, Michigan
    48207-2997

    (877) 812-1584

    Email us

    Resources
    • About us
    • Contact Us
    • Media Kit
    • Subscribe
    • Manage your account
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    Copyright © 1996-2019. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • NEWS
      • Dealers
        • Access F&I
        • Fixed Ops Journal
        • Marketing
        • Used Cars
        • Sales
        • Best Practices
        • Dealership Buy/Sell
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Leading Woman Network
        • Guide to Economic Development
        • PACE Awards
        • CES
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls-Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Fiat Chrysler
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Maserati
          • Ram
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
          • Holden
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Mazda
        • McLaren
        • Mitsubishi
        • Nissan
          • Infiniti
        • PSA
          • Citroen
          • Opel
          • Peugeot
          • Vauxhall
        • Renault
        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • Volvo
        • (Discontinued Brands)
      • Cars & Concepts
        • Auto Shows
          • Detroit Auto Show
          • New York Auto Show
          • Los Angeles Auto Show
          • Chicago Auto Show
          • Geneva Auto Show
          • Paris Auto Show
          • Frankfurt Auto Show
          • Toronto Auto Show
          • Tokyo Auto Show
          • Shanghai Auto Show
          • Beijing Auto Show
        • Future Product Pipeline
        • Photo Galleries
        • Car Cutaways
        • Design
      • Shift
      • Mobility Report
      • Special Reports
      • Digital Edition Archive
      • This Week's Issue
    • OPINION
      • Blogs
      • Cartoons
      • Keith Crain
      • Automotive Views with Jason Stein
      • Columnists
      • Editorials
      • Letters to the Editor
      • Send us a Letter
    • DATA CENTER
    • VIDEO
      • AutoNews Now
      • First Shift
      • Special Video Reports
      • Weekend Drive
    • EVENTS & AWARDS
      • Events
        • World Congress
        • Retail Forum: NADA
        • Canada Congress
        • Marketing 360: L.A.
        • Leading Women Dallas
        • Europe Congress
        • Fixed Ops Journal Forum
        • Retail Forum: Chicago
        • Leading Women Conference Detroit
        • Retail Forum: Chicago
      • Awards
        • 100 Leading Woman
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealership To Work For
        • PACE Awards
        • Rising Stars
        • Europe Rising Stars
    • JOBS
    • +MORE
      • Webinars
      • Leading Women Network
      • Custom Features
        • Ally: Do It Right
        • Guide To Economic Development
      • Classifieds
      • People on the Move
      • Newsletters
      • Contact Us
      • Media Kit
      • RSS Feeds