It was about time the Chinese made their impact on Huawei in the 2010s. Although Huawei was the first company introduced Chinese in the smartphone marketspace, other Chinese smartphones manufacturers are slowly catching up.
BBK Electronics which made its fortune with electronic accessories in the past has made its mark with introducing several subsidiaries including
• Oppo
• Vivo
• one plus
• Realme
In Q1 2017, it became the second largest smartphone manufacturer in the world by shipping 56.7 million devices. It surpassed both Huawei and Apple and is currently behind Samsung. While OnePlus tackled the flagship market space, Realme stirred the entry-level market place while Vivo and Oppo made their mark in Mid-range smartphones.
Continuous Growth
Oppo continues to enjoy success and is now cementing its position in the UK market. It’s a challenge because Mid-Rage dominates the UK to High Range smartphones. It’s a potential pose for people looking to target different price points.
This market is tough, and Apple has dominated it for a long time. There is a mix of refurbished devices because knowledgeable consumers are making things hard for entrants like Oppo.
Moreover, it’s a rather challenging market as the consumers r very tech-savvy and they want products with long lifecycles. There is also a goring market for secondary devices.
The Changing Landscape
Believe it or not, Huawei’s success gave hope to upcoming brands. English consumers used to be conservative with unknown brands, but Huawei changed the market landscape.
Oppo can target this market with its flagship segment because most companies took a chance with such high average selling price by building their names with strong high-end presence. Oppo has healthy chances of partnering with different brands and extend its reach with even more details.
Oppo has picked the perfect time to make this move. If Oppo makes a healthy relationship with local suppliers, it will make a good impression for the brand.
Open Contracts
Oppo is hitting the UK MarketSpace with Open Contracts. It has a deal with EE for great monthly plans with its Flagship devices. Money Pug, a website used to compare mobile phones shared that these contracts are available with the models Oppo Find X, Oppo RX17 Pro, and Oppo RX17 Neo.
Competition
The UK is a crowded market space, and Oppo is going to make an excellent addition. The market saw a decline in recent years. It consists of established names like Sony, HTC, Nokia, and LG. However, emerging brands including OnePlus and Xiaomi are also making their mark.
This is a busy market and its quite saturated. Still, there are opportunities to carve from. Oppo can tackle the market if it supplements the market with positive sentiment, create brand awareness and present something unique to the consumer. This is how Oppo will establish its place in