It's election time in India and political parties and their leaders are adopting all measures to woo their audience -- the voters.

The measures, however, turn clever to bizarre in a matter of seconds.

In one such case, a man typically dressed in a groom's attire rode a horse, surrounded by people dancing to a popular Bollywood tune, proceeded to file nomination papers in Uttar Pradesh's Shahjahanpur.

What appeared to be a marriage procession surprised people when they found out that he was Sanyukt Vikas Party's Lok Sabha nominee Vaidh Raj Kishan.

"Main rajneeti ka damaad hun (I am son-in-law of politics)," was his prompt reply when asked about the attire and procession.

"Today is my marriage anniversary, that is why I have become bridegroom. I have come here to file nomination as 'damaad' of politics," he added.

But the 'baraat' (procession) was stopped by police at Sadar Bazar area and Kishan had to dismount the horse to reach the collectorate and file his nomination.

This was not the first gimmick by Kishan. 

In 2017 Uttar Pradesh Assembly elections, he had arrived to file his nomination on an 'arthi' (bier).

(With PTI inputs)