'It's nothing short of a disaster:' Claims that Channel Seven executives are 'scrambling to lure back viewers' and 're-editing episodes' after My Kitchen Rules was smashed in the ratings by Channel Nine's Married at First Sight
Channel Seven executives are 'scrambling to lure back viewers' after My Kitchen Rules was smashed in the ratings by Married at First Sight, a new report claims.
The Daily Telegraph reports there are concerns at the network after the cooking show was not only been defeated by the marriage-based reality show but lost some of it's own viewers too.
According to the paper, My Kitchen Rules 'lost half its usual viewing audience' and was averaging 800,000 viewers.
'It's nothing short of a disaster:' The Daily Telegraph claimed on Saturday that Channel Seven executives 'scrambling to lure back viewers' and 're-editing episodes' after My Kitchen Rules was smashed in the ratings by Channel Nine's Married at First Sight. Pictured: Heidi Latcham and Mike Gunner from MAFS
Married at First Sight is averaging 1.6 million tuning in, the paper claims.
It goes on to quote an alleged TV source who claims: 'It's nothing short of a disaster. There's some genuine concern about what happens from here.
'The network needs to either find a 'lightning in a bottle' idea like MAFS or figure out a way to get MKR back on track,' the source is alleged to have said.
The Daily Telegraph also alleges that the network had been 're-editing MKR footage to emphasise interpersonal relationships' in response.
Struggles? The Daily Telegraph reports there are concerns at the network after the cooking show was not only been defeated by the marriage based reality show but lost some of it's own viewers too. Pictured: My Kitchen Rules
Different numbers: According to the paper, My Kitchen Rules 'lost half its usual viewing audience' and was averaging 800,000 viewers. Married at First Sight is averaging 1.6 million tuning in, the paper claims. Pictured: Married at First Sight
However that doesn't seem to have appealed to viewers who have continued to tune in to MAFS in droves.
Daily Mail Australia has reached out to Channel Seven for comment.
In February, champagne corks began popping at Channel Nine as Married At First Sight continued to be a huge hit with viewers.
Claims: The Daily Telegraph also alleges that the network had been 're-editing MKR footage to emphasise interpersonal relationships' in response
'Disaster': It goes on to quote an alleged TV source who claims: 'It's nothing short of a disaster. There's some genuine concern about what happens from here'. Pictured:MKR
Data released that month showed that the romantic reality show again was winning the ratings battle, clocking up a massive 1,349,000 viewers in the all-important five metro cities.
MAFS was streets ahead of its 7.30pm rival, My Kitchen Rules on Seven, which managed 774,000 viewers - a whopping 575,000 less metro viewers than MAFS.
The month prior, data showed MAFS had smashed its own audience record, reaching an almost unheard of two million total viewers.
Doing well! Data has showed MAFS had smashed its own audience record, reaching an almost unheard of two million total viewers. Pictured: Married at First Sight
