The maker of Australian-based bamboo wound care brand PATCH is preparing to leverage its success in 2019.
SAN MARCOS, Calif. (PRWEB) April 04, 2019
Australian ‘Eco Health’ Brand Nutricare Brings On Hammad Atassi as President, North America
The maker of Australian-based bamboo wound care brand PATCH is preparing to leverage its success in 2019.
Nutricare, the maker of the world’s first compostable and 100% bamboo wound care, PATCH, is proud to announce the appointment of sustainable business executive and brand growth expert, Hammad Atassi, as their President of North America operations. Nutricare is pioneering the eco health marketplace, having launched their 100% compostable and organic bamboo bandage brand PATCH in the US.
Atassi has 20 years of experience scaling mission-driven enterprises and a background as an executive in the financial services industry. Prior to joining Nutricare, he was the CEO of the American Sustainable Business Council, the leading policy and advocacy group representing the interests of responsible businesses nationwide, where he championed a sustainable economy based on the principles of people, planet, and profit working together.
He also spent 15 years as General Manager, Vice President of the Foodservice Division and Vice President of Strategic Development at Numi Organic Tea, helping place the leading sustainable tea brand into thousands of establishments worldwide.
“Nutricare’s mission is to innovate the market through high quality, effective and robustly sustainable products that benefit both people and the planet, and is reflected in the mindset of each of its team members,” said Atassi. “I am thrilled to lead its North American operations in its next phase of growth as we expand our first category-busting product line, PATCH Organic Bamboo Bandages, and set out on our journey to become the world’s leading natural solutions company.”
The PATCH brand focuses on natural adhesive bandages that are compostable, biodegradable, hypoallergenic, and imbued with naturally healing and soothing ingredients.
Currently, PATCH offers four lines:
PATCH Natural -- For every day protection
PATCH Coconut Oil Kids -- For kids who don’t like ointments, but need more than just a strip and love pandas!
PATCH Aloe Vera -- For soothing and repairing burns, blisters, and minor abrasions
PATCH Activated Charcoal -- For drawing out impurities
All PATCH strips are crafted with certified organic 100% bamboo fibre and are vegan-friendly and cruelty free.
“We are very excited Atassi has joined our team,” said Nutricare CEO James Dutton. “With his help we hope to shift the American health market by giving consumers natural and sustainable choices that are better for their health and the planet.”
PATCH can be found at patchstrips.com as well as Anthropologie, Grove Collaborative, Amazon, and select retailers nationwide with more retailers to come.
For more information or media inquiries, Leah(at)teamchicexecs.com.
About PATCH:
PATCH is the first product to come out of the environmentally conscious Australian-based brand Nutricare. Their dedication to creating natural solutions to common health care items is empowering consumers to make healthier choices for their families and the world.