“HDFC Bank cardholders can further avail Rs 6,000 cashback on Apple’s iPhone XR”

Apple has axed the price of iPhone XR (review) under a promotional offer for a limited time. Battling the sluggish sale of iPhones, the Cupertino-based firm has reduced the price of the handset by Rs 17,000, which will be applicable from April 5th. This means the iPhone XR, which was available for Rs 76,900 can now be bought at just Rs 59,900 for the base 64GB variant. The handset’s 128GB storage option will be available for 64,900, while the 256GB variant will set you back to Rs 74,900 — down from Rs 81,900 and Rs 91,900 respectively.

Moreover, Apple has partnered with HDFC Bank to offer an additional 10 percent discount to users making payment using HDFC Debit and Credit card. Customers can also avail no cost EMI loan from Bajaj Finance Ltd and HDFC Bank Consumer Loans for the device.

As this is a promotional offer, the price drop on iPhone XR will be valid for limited period only. The strategy is expected to boost the sale of the handset and address the growing competition in the premium smartphone segment. At a starting price of Rs 59,900, the iPhone XR is now better positioned to take on Samsung’s entry-level flagship smartphone Galaxy S10e. The latter has been priced at Rs 55,900 in the country.

iPhone XR specifications

To recall, the iPhone XR comes with 6.1-inch Liquid Retina LCD notch display with 1,792 X 828-pixel resolution and Apple’s A12 Bionic chipset ticking at its core. The handset runs iOS 12 out of the box. For photography, the phone sports a single wide-angle 12-megapixel sensor with f/1.8 aperture at the back and a 7-megapixel sensor with f/2.2 aperture on the front for selfies and video calling. The phone is equipped with 3GB of RAM for all storage options and is IP67 certified for water and dust resistance. A 2,716mAh battery rounds up the specs sheet.