Published on : Wednesday, April 3, 2019
The two companies are metasearch site Travel Book, and Fast Train, which operates a network of lifestyle and travel websites for travelers and residents, including Tokyo Cheapo, Japan Cheapo and London Cheapo.
As per Adara, which provides a data co-op to aid the brands in targeting their marketing strategies, the partnerships will add to the 750 million monthly unique traveler profiles it captures at present, including data of around 48 million monthly Japanese travelers.
Last September, Adara signed an agreement with the Japan National Tourism Organization (JNTO), providing access to its proprietary destination measurement and analytics tool, Adara Impact. While preparing the groundwork for the Tokyo 2020 Summer Olympics, Adara says it is all set to support travel promotions and drive visitation to Japan, all while gaining additional data partners.
Tags: partners with Adara