ZhongAn Online Property & Casualty, China's first online only insurer, says that its insurance business no longer just focuses on Internet-based channels only, but also covers product development, marketing, underwriting, claim settlement and post-sale customer services, with the business scope expanding from product development to mid-back end of business operations and customer experience of insurance services, so as to fulfil the objective of "reshaping the insurance value chain with technology".
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