Published on : Wednesday, April 3, 2019
Secretary Tourism said the maximum tourists to JK are from the country’s budget class and government employees who can avail such facility.
“As this scheme is currently active, we have written to tourism boards, departments of all the State and Union territories and urged them to encourage their employees to visit JK by availing this LTC facility. We want to capitalise on this facility to the maximum as the size of the government sector in the country is very large who can visit J&K State on LTC scheme,” said Sampheal.
Secretary Tourism has issued letters seeking to promote Jammu, Kashmir and Ladakh regions of the State as preferred holiday destinations among employees in the country.
Sampheal said LTC scheme has helped attract a good number of government employees in the past.
He said the department of tourism has launched a multi-pronged promotional campaign within and outside the country to attract travellers to the State.
“We have organised road shows, attended major travel marts and travel fairs across the country where we promoted J&K’s tourism products. We want to reach out to government employees also so that they can travel to J&K for holidaying with their families,” said the Tourism Secretary.
“Tourist arrivals have again picked up and we are hopeful of better tourism season ahead,” Sampheal added.
Tags: J&K Tourism