Italy\'s Ferrero to buy biscuit businesses of Kellogg for USD 1.3 bln

Italy's Ferrero to buy biscuit businesses of Kellogg for USD 1.3 bln

AFP  |  Milan 

Italian giant said Monday it was buying the and snack businesses of the American Company for USD 1.3 billion (1.16 billion euros).

"The Group... will acquire the cookie, fruit and fruit-flavoured snack, ice cream cone and pie crust businesses from Company," which generated sales of approximately USD 900 million in 2018, it said.

The brands will acquire include popular cookies as well as and Murray Sugar Free cookies and fruit snacks such as

Ferrero, founded as a family business in 1946 and now the third-largest company in the global confectionery market, has acquired several US brands and businesses since 2017.

The company behind Ferrero Rocher and the hazelnut spread Nutella said it would also be buying from six across the US, from to Kentucky, as well as two plants in

The Kellogg businesses "are an excellent strategic fit for Ferrero as we continue to increase our overall footprint and product offerings in the North American market," said Giovanni Ferrero, of the

"We have great respect for Kellogg, its legacy and values, and are proud that Kellogg has chosen Ferrero as a good home for these businesses," he said in a statement.

The deal is expected to close in the second half of the year.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, April 01 2019. 19:45 IST