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A gold-plated dummy: the bling fit for a British royal baby

Glittering rockers, gold-plated dummies and Gucci tracksuits: just some of the bling that caters for affluent parents who could be looking to the British royals for their next cue.

As the world awaits Prince Harry and Meghan's first child, luxury brands are already focusing on their newborn's influencer potential.

(SOUNDBITE) (English) KATE FREUD, EDITOR-AT-LARGE, BABY & LITTLE LONDON MAGAZINES, SAYING: "I think baby Sussex is going to have a huge influence.

She, Meghan, has already had this huge influence (...) I feel she's taking the royal family into the 21st century and I feel like baby Sussex is going to have exactly the same effect." Last year, the UK childrenswear market was estimated to be worth over 6 billion pounds - up 19 percent since 2013.

Market research firm Mintel also found over a third of parents think it's worth paying more for branded clothes.

(SOUNDBITE) (English) KATE FREUD, EDITOR-AT-LARGE, BABY & LITTLE LONDON MAGAZINES , SAYING: "So that whole luxury look is, is a huge market, all of the big designer brands the Guccis, the Burberrys, you know the Stella McCartneys they all have really successful children's ranges as well." (SOUNDBITE) (English) VICE PRESIDENT OF HOME, JEWELRY, CHILDREN AT BERGDORF GOODMAN ANDREW MANDELL, SAYING: "It is as luxurious as you can get, it's almost couture for children and we start with babies.

This dress is $1,700 dollars (USD), This one is $1,320 dollars (USD), completely handmade, the tulle is all cut and dyed to order and each of the appliqués is done by hand." And if they aren't bespoke enough, Spanish company Suommo retail this cot - plated with 18-carat gold - for more than sixty thousand dollars.

Too bulky?

There's always this pure gold dummy, yours for over a hundred and ten thousand.




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