Remember when we thought an SUV with a Porsche badge was mad?
So much has changed since then, and so many newcomers with even loftier badges have come.
Here are five SUVs from upper echelon manufacturers we can't believe exist.
The Lamborghini Urus
This new raging bull is part Audi and comes with a 478kW V8 turbo engine.
All you need is R3.5-million and it could be yours.
The Bentley Bentayga
Also a product of the Volkswagen Audi Group, it favours luxury over speed so 447kW from a twin turbo V12. Yours for R4-million.
The Aston Martin Lagonda
Okay, this one isn't with us yet, but sure beats that concept from a decade ago. Also, there's talk of having a zero emissions powertrain.
The Rolls Royce Cullinan
If you have a sizeable spare fortune to burn through and would like to buy a V12 Rolls Royce SUV nobody asked for, may we suggest the Cullinan?
The Maserati Levante
R2-million buys you an Italian off-roader with 320kW from a twin turbo V6 from Ferrari.
And we think its only a matter of time before we get an actual Ferrari SUV. Who knows what comes next. McLaren?