Hoardings all set to dot Bengaluru skyline again
Atul Chaturvedi | TNN | Updated: Mar 31, 2019, 11:30 IST
Photo for representative purpose onlyBENGALURU: The city’s skyline, which had been rid of flexes and hoardings for the past one year, will be dotted with advertisements again.
A high-level meeting convened by deputy chief minister G Parameshwara (Bengaluru in-charge minister) to discuss the draft ‘BBMP Outdoor Signage and Public Messaging Byelaw – 2018’ on March 20 gave its green signal for permitting billboards and hoardings using biodegradable material. The Bruhat Bengaluru Mahanagara Palike (BBMP) will now tweak certain provisions of the proposed by-law to allow billboards and hoardings.
Sources in the BBMP said billboards and hoardings will resurface after the Lok Sabha polls.
Minister endorses Delhi model
The BBMP had announced a ban on all types of advertisements to end pollution caused by use of flex in hoardings, improve the city’s aesthetics and streamline revenue.
However, the issue got caught in a legal wrangle with advertisers claiming the move had affected lakhs of people dependent on the advertising industry.
Parameshwara, while endorsing adoption of the New Delhi model of outdoor advertisements, directed civic officials to finalise the list of commercial areas, industries, transport tracks, bus shelters, malls, cinema halls and Metro buildings to allow hoardings and billboards to come up.
A high-level meeting convened by deputy chief minister G Parameshwara (Bengaluru in-charge minister) to discuss the draft ‘BBMP Outdoor Signage and Public Messaging Byelaw – 2018’ on March 20 gave its green signal for permitting billboards and hoardings using biodegradable material. The Bruhat Bengaluru Mahanagara Palike (BBMP) will now tweak certain provisions of the proposed by-law to allow billboards and hoardings.
Sources in the BBMP said billboards and hoardings will resurface after the Lok Sabha polls.
Minister endorses Delhi model
The BBMP had announced a ban on all types of advertisements to end pollution caused by use of flex in hoardings, improve the city’s aesthetics and streamline revenue.
However, the issue got caught in a legal wrangle with advertisers claiming the move had affected lakhs of people dependent on the advertising industry.
Parameshwara, while endorsing adoption of the New Delhi model of outdoor advertisements, directed civic officials to finalise the list of commercial areas, industries, transport tracks, bus shelters, malls, cinema halls and Metro buildings to allow hoardings and billboards to come up.
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