School dropout saving Indian films from online piracy

IANS  |  New Delhi 

If you think most hackers are school dropouts and work from dark, dingy garages with half-eaten slices at their workstations, you are probably right.

Unless one school dropout decides to embrace ethical hacking and begins his journey to save the film industry from bad actors.

Meet Manan Shah, a 25-year-old founder and of Mumbai-based whose (AI)-based solutions have saved millions for producers of films like "Aiyaary", "Gujjubhai Most Wanted", "Helicopter Eela", "LoveYatri", "Namastey England" and "The Accidental Prime Minister', among others.

Established in 2016, Avalance has a branch in in the US.

"Our clientele includes 95 per cent of production houses, television channels, streaming apps like Netflix, South American production houses and European producers and distribution companies across the globe," Shah told IANS.

He said that he has a proven track record of reaching more than 95 per cent of the infringed content on the

"Our process not only limits itself to detection and eradication of infringements but also incorporates traffic diversion and monetization capabilities for the content," he added.

"Generally, we have fixed fee structure of Rs 5 lakh for a medium and small budget film. We further subsidise this to Rs 4 lakh for a window of three months for two films from the date of release," informed Shah.

This way, Shah added, you can sell all other rights (digital/OTT/overseas/satellite) for a much better price as you will have an edge to negotiate since the content is fully protected on the

Shah and his team have developed AI-based solutions to control the of movies on Google-owned YouTube and various other

The company offers as a Service (APaaS) and Anti-Counterfeiting as a Service (AcaaS) solutions.

The solutions have the capability to identify infringing content across Internet as well as most of the popular mobile application stores.

"Our systems can search for and detect torrents, as well as downloadable content alike.

"Additionally, it also keeps a track of the chain of infringing pages that enable the user to reach pirated content, thus, helping us reduce end-user access to pirated content," Shah elaborated.

The who in 2009 attended a seminar in on ethical hacking and firmed up his mind to become an ethical hacker, now wants to do more - strengthen India's cyber security.

Manan and his expertise in cyber forensics has helped and police, and CBI Gandhinagar in safeguarding their platform against cyber attacks.

"We have also helped Facebook, and fix vulnerabilities via their bug bounty programmes," said Shah.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, March 31 2019. 10:00 IST