Coke Taps Into "Ethnic Drinks" In India As People Turn Health-Conscious

Coca-Cola's carbonated version of jaljeera is now being launched around the country, and its aam panna drink will be on shelves in time for summer

All India | (c) 2019 Bloomberg | | Updated: March 29, 2019 10:32 IST
Coke Taps Into 'Ethnic Drinks' In India As People Turn Health-Conscious

For Coke, the ethnic drinks push is paired with a $1.7 billion foray into locally grown fruit juices.


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