“After I read the script, I always have questions — I extract every bit of information, about their background, where they come from, who their friends are, what is their financial status, what can they afford, are they in school/college/working, their whole life journey.”
Photo: Ashique Muhammed
“I never thought of which brands to specifically use. I made a story, colour and mood board for each character,” says Poornamrita. For Sobhita Dhulipala’s Tara Khanna, her wardrobe changed as she moved from middle class to elite, and weddings to business meetings. “I picked a lot of (Sanjay Garg’s) Raw Mango saris, as well as JADE by Monica and Karishma and Galang Gabaan,” she says. For contemporary wear, it was 431-88 by Shweta Kapur and Péro.
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Poornamrita says, “I used a lot of real jewellery from Jaipur Jewels, so that it looked authentic,” including in this iconic scene of Tara in bathtub full of gold, gems and pearls. She also used a lot of small brands: “Phuljhadi hand-makes their jewellery, and it has an easy vibe that went perfectly with the sangeet in episode two. Nimai was another favourite,” she adds. For handbags, she picked from Love to Bag in Delhi’s Shahpur Jat.
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The cultural background of each family and character was a major factor in pinning down the designer. For the Sikh wedding in episode two, Poornamrita used Delhi-based label Dabiri Couture. “They were happy to make a few tweaks to fit my vision,” she says. Others who sported the brand include Neena Gupta, Shobita, Dalai as the bride and Manjot Singh as the groom (in photo).
Photo: Ashique Muhammed
For the more opulent wedding scenes, it was nothing less than Sabyasachi, for lehengas, sherwanis and the jewellery. For the Rajput wedding in episode seven, she styled Dhairya Karwa in Raghavendra Rathore. “His styles are structured, simple, beautiful and flattering,” says Poornamrita.
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For Jim Sarbh’s smooth sartorial style as Adil Khanna, the rich industrialist, she chose bespoke luxury menswear from the likes of Mumbai-based Herringbone & Sui.
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Poornamrita Singh says, “I got into styling by chance, while working for a production house called Genesis. Starting off with ad films, I found that I had a knack for it.” For now, she's on vacation after being hard at work on the sets of Made in Heaven for close to six months!
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