Dublin, March 25, 2019 (GLOBE NEWSWIRE) -- The "Pay TV and OTT video in Australia and New Zealand: Trends and Forecasts 2018-2023" report has been added to ResearchAndMarkets.com's offering.
"Retail revenue for traditional pay-TV services will plummet in Australia and New Zealand between 2018 and 2023 (-24% and -19%, respectively), but high revenue growth in operator OTT services will offset this."
Significant change is afoot in the pay-TV markets in Australia and New Zealand; OTT video will thrive and operators (and existing pay-TV providers) will benefit from it. This report analyses and identifies key changes in the value of pay-TV and OTT video services in Australia, New Zealand and the rest of developed Asia-Pacific (DVAP).
This report provides:
- Forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
- Forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
- Forecasts for Australia, New Zealand and the developed Asia-Pacific region as a whole.
Who Should Read this Report
- Product and strategy managers within pay-TV providers and operators who require market sizing for business planning purposes, as well as an overview of the key trends that are affecting the market.
- Business development managers within vendors of video solutions who need to assess the size of the opportunity for their products or services.
- Financial analysts who need to understand the dynamics and the size of the pay-TV market and its interaction with OTT video services.
Key Performance Indicators
- Pay-TV households and connections
- OTT video users
- Retail revenue (spend)
- ASPU
Pay TV is split by the following access technologies:
- Cable (analogue and digital, CATV)
- IPTV
- Pay digital terrestrial TV (DTT)
- Satellite (DTH)
- Operator OTT
- Third-party (non-operator) OTT
OTT video is split as follows:
- Linear - channels (paid-for and free)
- Linear - events
- TVoD - (rental and ownership)
- SVoD (paid-for and free)
Key Topics Covered:
Executive summary
- Significant change is afoot in the pay-TV markets in Australia and New Zealand; OTT video will thrive and operators (and existing pay-TV providers) will benefit from it
Regional trends
- Geographical coverage: the markets in Australia and New Zealand will undergo different, faster changes to the rest of DVAP
- The overall value of traditional pay-TV services will peak at USD17.2 billion in DVAP in 2020; future growth will be driven by operator OTT services
- OTT video retail revenue growth will continue to be driven by SVoD services across the majority of countries in developed Asia-Pacific
- Pay-TV providers and operators will counterbalance the decline in the number of cable and satellite subscriptions by gaining IPTV and OTT users
- The OTT video market in developed Asia-Pacific is dominated by Japan which has some similarities with Australia; New Zealand stands apart with different dynamics
Country-level trends
- Australia: the use of traditional pay-TV services will decline as pay-TV providers turn to their OTT video services for revenue growth
- Australia: Optus's 2018 World Cup issues will not limit the take-up of operator OTT video services between 2018 and 2023
- New Zealand: Sky's dominance over sports content has been lessened by Spark; this will have a significant impact on the price and take-up of services
- New Zealand: Netflix currently dominates the market, but the take-up of Spark's Lightbox continues to grow
Forecast methodology and assumptions
- Spend forecasts focus on the direct flow of money between consumers and OTT video providers
- How we classify OTT video services in this forecast
Companies Mentioned
For more information about this report visit https://www.researchandmarkets.com/research/vn2qrg/australia_and_new?w=12
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