Strategic management and communication institute MICA said on Saturday that it achieved 100% placements for final year placement of 24th batch of its flagship PGDM-Communications course.

The premier institute said that 180 students chose to be placed through the campus placement process. Seventy-eight companies made offers, making an average of 2.3 students per company.

"The average CTC offered was Rs 12.8 lakh per annum, an increase over Rs 12.3 lakh in the previous year. The highest CTC offered was Rs 58.2 lakh per annum as against Rs 35.3 lakh last year," MICA said in a release.

The institute said that the highest number of 36 offers each were made in FMCG & FMCD sectors, and IT / IteS, internet, technology & e-commerce. They were followed by media and entertainment (34), advertising, events, PR & digital agencies (32), analytics, research & consulting (17), retail and real estate (13) and BFSI & manufacturing (12).

MICA said that regular recruiters like Amazon, Amul, Google, L'Oréal, Publicis Group, Raymond, Reliance Brands, Titan, VIP, and Wipro were among those who continued their partnership with the institute. Bajaj Auto, Bajaj Electricals, Citi Bank, Deloitte, Fieldfresh Foods, Essel Group, E&Y, FirstCry.com, Grofers, Gulf Oil, Tata Global Beverages, Havells, REC and Target, were among the new or returning recruiters. AlShaya and Tolaram Group made International offers.

Prof Vaneet Chhibber, associate director of marketing & external relations, who also heads placements at MICA, said, "One out of three students had a pre-placement offer/ pre-placement interview offer (PPO / PPI) in hand – a testimony of their performance in internships as well as the talent they possess."

Students also received offers from brands like Nestlé, Flipkart and Samsung India, after winning/excelling in National B-School Competitions. Last year, 17%, or one in six students had received a PPO / PPI offer, MICA added.

KEY INSIGHTS

• The premier institute said that 180 students chose to be placed through the campus placement process  
• The institute said that the highest number of 36 offers each were made in FMCG & FMCD sectors, and IT / IteS, internet, technology & e-commerce