Revealed: The FOUR questions that will help you pick the perfect pillow for a good night's rest (and if you’re a side-sleeper you need a firm one)

  • High-tech pillow firm asks four questions to determine the best pillow for you 
  • Preferred sleep position is taken into account alongside your height and weight  
  • Customers are loving the pillows and 10,000 have been sold in three months 

A high-tech pillow firm has revealed the four questions you need to ask if you want to find the perfect pillow for a good night's sleep. 

UK-based nanu, which has won rave reviews online, prides itself on creating pillows specifically suited to a customer's individual needs. 

Customers are asked to take a short online quiz that asks four simple questions before the website generates a suggestion for the pillow that will enhance their shut eye.

UK-based company nanu, which has won rave reviews online, prides itself on creating pillows specifically suited to a customer's individual needs. Stock image

UK-based company nanu, which has won rave reviews online, prides itself on creating pillows specifically suited to a customer's individual needs. Stock image

The first question determines the sleeper's firmness preference, with options ranging from 'super soft' through 'medium' to 'super firm'. 

The quiz then asks for a preferred sleeping position, with shoppers asked to choose whether they sleep mostly on their front, back or side. 

Insights by the company reveal people who sleep on their side will need firmer pillows, while those who sleep on their front will normally end up with softer pillows. 

  

The approach is proving successful, with nanu selling 10,000 personalised pillows since the service launched in November last year. Dozens of others praised the pillows online, pictured

The approach is proving successful, with nanu selling 10,000 personalised pillows since the service launched in November last year. Dozens of others praised the pillows online, pictured 

The final two questions determine the sleeper's height and weight as these two factors play an important role in determining how firm the pillow should be. 

Four questions to ask to get a good night's sleep

  1. What is your pillow firmness preference? (Super soft through medium to super firm)
  2. What is your favourite sleep position?
  3. How tall are you?
  4. How much do you weigh?  

The approach is proving successful, with nanu selling 10,000 personalised pillows since the service launched in November last year. 

Shoppers have also been quick to share their praise online, with one saying they have been having the 'best night's sleep ever'. 

Another wrote: 'Love my nanu pillow! Swapped mine in January and have enjoyed almost a month of fabulous sleep.'  

While another joked that its been a long time since she's slept that well, commenting: 'We loved our pillows, best night sleep we've had since we're babies.'

A new pillow (pictured) which you can tailor to what position you sleep in bed, is getting rave reviews on Instagram

A new pillow (pictured) which you can tailor to what position you sleep in bed, is getting rave reviews on Instagram

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A personalised pillow is getting rave reviews on social media

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