Are fast fashion and sustainable fashion mutually exclusive? Not, if you wish to make that the USP of your brand. At a time when the ready-to-wear industry is increasingly being driven by fast fashion, there is a small yet growing tribe of consumers who are rooting for sustainability by opting for eco-friendly fabric and clothing lines.
Looking to tap this segment of “the conscious consumer” and making sustainable fashion a mass proposition, India’s home-grown textile major and Aditya Birla Group company Grasim is giving a major push to its fibre business. With the ...
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