Prime Minister Narendra Modi took forward his party's 'chowkidar' pitch forward by holding an audio interaction with security guards from a number of locations. Modi, who is rooting for re-election, apologised for the 'disinformation' campaign being run using the word 'chowkidar' and said the word had now entered the vocabulary of even those Indian languages of which it was not previous a part.

Modi fielded questions and responded to comments from a handful of security guards telephonically in the party political event. He told them that the 'chokidar chor hai' campaign by opposition parties had instead had an unintended consequence.

"Maximum languages across the world have understood the word 'Chowkidaar', it seems as if they all have accepted it in their vocabulary," he told them.

"You must have noticed that these days everywhere it is you who is being discussed, be it TV or social media, be it in India or abroad. Today, every Indian is saying, 'main bhi chowkidar'," he claimed.

Modi also used the platform to reach out to security guards, much like his campaign had managed to weaponise the 'chaiwala' slur against him into a potent campaign slogan ahead of the 2014 Lok Sabha election. "I want to apologise as some people in last few months for their vested interests have run a disinformation campaign against 'chowkidars'. It is unfortunate that language of these people has hurt you," he said to the security guards.

He also responded to a man who claimed to be a security guard from Andhra Pradesh, saying, "I like how you said you are a security guard and so am I. As a security guard, I have considered it my duty to stand guard of certain things. It is my duty to ensure that poor people are able to carry forward without fear. I remember how much of a scary thing it used to be for people of a certain class if any of their family members had to get medical treatment. A number of schemes of my government are aimed to carrying out the duty of providing security to such families," he said.