Outgoing Mitsubishi COO Trevor Mann was set for alliance post, then Ghosn happened
Skip to main content
Sister Publication Links
  • Automotive News Canada
  • Automotive News Europe
  • Automotive News Mexico
  • Automotive News China
  • Automobilwoche
AN-LOGO-BLUE
Subscribe
  • Subscribe
  • Account
  • login
  • HOME
  • NEWS
    • Dealers
    • Automakers & Suppliers
    • News by Brand
    • Cars & Concepts
    • Shift
    • Mobility Report
    • Special Reports
    • Digital Edition Archive
    • This Week's Issue
    • Q&A with Chris Bangle
      A penny for your thoughts
      Helping two cultures connect
      SEAT FEAT
    • ZF acquires 60% of mobility provider 2getthere
      Toyota first customer for Nvidia's new AV simulation platform
      Lyft aims for valuation near $20B; GM's stake may top $1.2B
      Zoox can cruise San Francisco without drivers, but now it needs cash
    • Dealerships owned by ex-NFL stars face collapse, litigation
      Want a luxury car? Try a Kia
      Costly lesson of tortuous legal battle: Get it in writing
      Denny Hecker: A changed man?
    • FCA emissions recall could be a high-cost job
      Guyton to re-establish Mazda's U.S. manufacturing
      Sensing optimism -- and realism -- in an evolving retail sector
      Q&A: From car washer to dealership co-owner
    • Access F&I
    • Fixed Ops Journal
    • Marketing
    • Used Cars
    • Sales
    • Best Practices
    • Dealership Buy/Sell
    • NADA
    • NADA Show
    • Automakers
    • Manufacturing
    • Suppliers
    • Regulations & Safety
    • Executives
    • Leading Woman Network
    • PACE Awards
    • CES
    • Management Briefing Seminars
    • World Congress
    • Aston Martin
    • BMW
      • Mini
      • Rolls-Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Fiat Chrysler
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Ferrari
      • Fiat
      • Jeep
      • Maserati
      • Ram
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
      • Holden
    • Honda
      • Acura
    • Hyundai
      • Genesis
      • Kia
    • Mazda
    • McLaren
    • Mitsubishi
    • Nissan
      • Infiniti
    • PSA
      • Citroen
      • Opel
      • Peugeot
      • Vauxhall
    • Renault
    • Subaru
    • Suzuki
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
      • Seat
      • Skoda
    • Volvo
    • (Discontinued Brands)
    • Auto Shows
      • Detroit Auto Show
      • New York Auto Show
      • Los Angeles Auto Show
      • Chicago Auto Show
      • Geneva Auto Show
      • Paris Auto Show
      • Frankfurt Auto Show
      • Toronto Auto Show
      • Tokyo Auto Show
      • Shanghai Auto Show
      • Beijing Auto Show
    • Future Product Pipeline
    • Photo Galleries
    • Car Cutaways
    • Design
  • OPINION
    • Blogs
    • Cartoons
    • Keith Crain
    • Automotive Views with Jason Stein
    • Columnists
    • Editorials
    • Letters to the Editor
    • Send us a Letter
    • Trump's Twitter attack on GM, UAW strays from the facts
      Is Chevy's midengine Corvette too powerful?
      Dealers, automakers should re-examine graduate buyer programs, educate customers
      In Geneva, a Tesla Model S for wagon fans
    • Can Ghosn get a fair trial?
      EV fever: I just don't get it
      The enduring value of relationships
      Tariffs should be ended
    • Mar. 15, 2019: Cadillac’s new vehicle names lead to confusion
      Feb. 22, 2019: Tesla goes from disruptor to disrupted
      Feb. 15, 2019: EV startup gets Amazon, GM interest
      Jan. 4, 2019 | Bumpy road ahead for Detroit’s automakers and suppliers?
    • Can Ghosn get a fair trial?
      Sensing optimism -- and realism -- in an evolving retail sector
      Why the real story behind Ghosn's fall matters
      Tesla's landlords befuddled by retail flip-flops
    • Fix the GAP hole in the Military Lending Act
      Tesla's online sales model deserves attention
      Stop preening for Wall Street
      NADA can help fight stair step incentives
    • GM should revive cars
      Good F&I managers help dealerships
      Facility investments pay off
      Customer-centric approach set Tesla apart
  • DATA CENTER
  • VIDEO
    • AutoNews Now
    • First Shift
    • Special Video Reports
    • Weekend Drive
  • EVENTS & AWARDS
    • Events
    • Awards
    • World Congress
    • Retail Forum: NADA
    • Canada Congress
    • Marketing 360: L.A.
    • Leading Women Dallas
    • Europe Congress
    • Fixed Ops Journal Forum
    • Retail Forum: Chicago
    • Leading Women Conference Detroit
    • 100 Leading Woman
    • 40 Under 40 Retail
    • All-Stars
    • Best Dealership To Work For
    • PACE Awards
    • Rising Stars
    • Europe Rising Stars
  • JOBS
  • +MORE
    • Webinars
    • Leading Women Network
    • Custom Features
    • Classifieds
    • People on the Move
    • Newsletters
    • Contact Us
    • Media Kit
    • RSS Feeds
    • Ally: Do It Right
    • Guide To Economic Development
MENU
Breadcrumb
  1. Home
  2. Executives
March 20, 2019 11:00 AM

Mitsubishi COO was set for new alliance post, then Ghosn happened

Hans Greimel
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    HANS GREIMEL

    Trevor Mann said he will return to Britain after leaving Mitsubishi as COO at the end of this month, 34 years after joining Nissan. A new position within the Renault-Nissan-Mitsubishi alliance, discussed with Carlos Ghosn, would have placed Mann closer to his family in Europe.

    TOKYO -- Trevor Mann, the outgoing COO of Mitsubishi Motors Corp. and longtime Nissan production and purchasing guru, says he was caught in a dead-end job track when Carlos Ghosn, his boss at both companies, was abruptly arrested last year and ejected as chairman.

    Mann, 57, expected to be preparing, at this stage in his career, to take a newly created chief officer-level position within the Renault-Nissan-Mitsubishi alliance in either Paris or Amsterdam.

    That position was part of Ghosn's wider plan for knitting the alliance more closely together. It was envisioned as something akin to a competitive officer for the entire group, charged with pulling together engineering, manufacturing and purchasing at the three companies, Mann said.

    And critically, Mann says, the new position would have brought the British-born executive closer to his wife and four adult children, after seven years of being stationed in Japan without them.

    Mann would have started sometime in the fiscal year from April 1. Instead, the plan unraveled following Ghosn's stunning Nov. 19 arrest. Mann detailed the denouement in an interview on Wednesday, just a week after the surprise announcement he would be leaving the group.

    "Now, there is no role within the alliance of a similar standing," Mann said from the 30th floor of Mitsubishi Motors' gleaming new global headquarters overlooking Tokyo Bay. "There's no role. So, then I need to decide what I do with my life. So, it goes back to the family."

    Mann said he will return to Britain after leaving Mitsubishi at the end of this month, 34 years after joining Nissan as a team leader at its assembly plant in Sunderland, England.

    Replacing him as Mitsubishi COO, effective April 1, will be Ashwani Gupta, currently senior vice president for global commercial vehicles at the Renault-Nissan-Mitsubishi alliance.

    ‘Personal decision'

    Mann is one of several high-level executives leaving in the wake of Ghosn's removal as chairman of Renault, Nissan and Mitsubishi. Also out is Vincent Cobee, 50, who joined Mitsubishi from Nissan as corporate vice president in charge of product strategy. Arun Bajaj, 48, global head of human relations for the Renault-Nissan-Mitsubishi alliance, left March 11.

    In January, top Ghosn lieutenant Jose Munoz abruptly resigned from his post as chief performance officer and chairman of the company's China operations. He was earlier in charge of Nissan's North America business and was tipped as a future Nissan CEO.

    The same month, Roland Krueger, former president of Nissan's luxury Infiniti brand, also left the company, to take a position heading up Dyson's upstart automotive unit.

    Mann says his departure is not part of any purge of real or imagined Ghosn loyalists.

    Yet Ghosn's downfall nonetheless set up a difficult decision, he said. Mann could make good on the promise to his family to return from Japan, or he could linger on, waiting for the alliance restructuring to sort itself out, with still uncertain prospects for his own career path.

    The veteran engineer and globetrotting executive says family was the natural choice.

    "I've lived away from them too long. It's a personal decision to go back," Mann said, adding he had the blessings of Mitsubishi CEO Osamu Masuko and Nissan CEO Hiroto Saikawa.

    ‘Sit and contemplate'

    Mann said he and Ghosn began discussing a move back to Europe in 2015, the year after he was appointed chief performance officer at Nissan. But when Nissan took a controlling 34 percent stake in Mitsubishi in 2016, plans changed. Ghosn asked Mann to stick around longer — 18 to 24 months — to help get their new partnership with Mitsubishi off the ground.

    As the two-year mark approached, they agreed Mann would finish the current fiscal year ending March 31 at Mitsubishi before transferring to Europe with the alliance, Mann said. Mann said he wasn't offered the CEO post at Mitsubishi, a title held concurrently by Masuko, who is also chairman.

    Mann said the alliance potentially loses without a joint operational leader, like the one envisioned by Ghosn, who would pull together disparate functions and tease out new efficiencies.

    "It's really to take a more helicopter view, not only of the individual converged functions but across the functions," Mann said. "I thought it was a very good, logical idea to have this helicopter operational view for somebody to understand how better to draw each of those functions together across the three companies ... There is still a lot to do."

    Now, Mann says he will be moving back to Europe without a job.

    "I'm going to sit and contemplate," Mann said, adding that the auto industry "is all I know."

    Mann said he learned about Ghosn's arrest moments after it happened, just as Mann was about to board a plane from the Philippines back to Japan. He saw the first headlines on Yahoo News, and a Japanese colleague traveling with him said: "Oh, it's fake news. Don't worry."

    Mann says he respects both Ghosn and Saikawa, long-term colleagues now pitted against each other in a high-stakes dual of corporate intrigue, as strong leaders.

    "I think they're both great leaders, in terms of operational," Mann said. "They have direction. They can motivate their teams. They are very straight, which is what I like."

    Letter
    to the
    Editor

    Send us a letter

    Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.

    Recommended for You
    Digital Edition
    THIS WEEK'S EDITION
    See our archive
    Fixed Ops Journal
    Thumbnail
    Read the issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up and get the best of Automotive News delivered straight to your email inbox, free of charge. Choose your news – we will deliver.

    Subscribe today

    Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that's vital to your business.

    See options
    Connect With Us
    • Facebook
    • Instagram
    • LinkedIn
    • Twitter

    Our Mission

    The Automotive News mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in North America.

    AN-LOGO-BLUE
    Contact Us

    1155 Gratiot Avenue
    Detroit, Michigan
    48207-2997

    (877) 812-1584

    Email us

    Resources
    • About us
    • Contact Us
    • Media Kit
    • Subscribe
    • Manage your account
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    Copyright © 1996-2019. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • NEWS
      • Dealers
        • Access F&I
        • Fixed Ops Journal
        • Marketing
        • Used Cars
        • Sales
        • Best Practices
        • Dealership Buy/Sell
        • NADA
        • NADA Show
      • Automakers & Suppliers
        • Automakers
        • Manufacturing
        • Suppliers
        • Regulations & Safety
        • Executives
        • Leading Woman Network
        • PACE Awards
        • CES
        • Management Briefing Seminars
        • World Congress
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls-Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Fiat Chrysler
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Ferrari
          • Fiat
          • Jeep
          • Maserati
          • Ram
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
          • Holden
        • Honda
          • Acura
        • Hyundai
          • Genesis
          • Kia
        • Mazda
        • McLaren
        • Mitsubishi
        • Nissan
          • Infiniti
        • PSA
          • Citroen
          • Opel
          • Peugeot
          • Vauxhall
        • Renault
        • Subaru
        • Suzuki
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
          • Seat
          • Skoda
        • Volvo
        • (Discontinued Brands)
      • Cars & Concepts
        • Auto Shows
          • Detroit Auto Show
          • New York Auto Show
          • Los Angeles Auto Show
          • Chicago Auto Show
          • Geneva Auto Show
          • Paris Auto Show
          • Frankfurt Auto Show
          • Toronto Auto Show
          • Tokyo Auto Show
          • Shanghai Auto Show
          • Beijing Auto Show
        • Future Product Pipeline
        • Photo Galleries
        • Car Cutaways
        • Design
      • Shift
      • Mobility Report
      • Special Reports
      • Digital Edition Archive
      • This Week's Issue
    • OPINION
      • Blogs
      • Cartoons
      • Keith Crain
      • Automotive Views with Jason Stein
      • Columnists
      • Editorials
      • Letters to the Editor
      • Send us a Letter
    • DATA CENTER
    • VIDEO
      • AutoNews Now
      • First Shift
      • Special Video Reports
      • Weekend Drive
    • EVENTS & AWARDS
      • Events
        • World Congress
        • Retail Forum: NADA
        • Canada Congress
        • Marketing 360: L.A.
        • Leading Women Dallas
        • Europe Congress
        • Fixed Ops Journal Forum
        • Retail Forum: Chicago
        • Leading Women Conference Detroit
      • Awards
        • 100 Leading Woman
        • 40 Under 40 Retail
        • All-Stars
        • Best Dealership To Work For
        • PACE Awards
        • Rising Stars
        • Europe Rising Stars
    • JOBS
    • +MORE
      • Webinars
      • Leading Women Network
      • Custom Features
        • Ally: Do It Right
        • Guide To Economic Development
      • Classifieds
      • People on the Move
      • Newsletters
      • Contact Us
      • Media Kit
      • RSS Feeds