Survey

New study shows holidaymakers are making cultural gaffes abroad due to a lack of local research

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Travelbag research underlines the value of knowledge and cultural insight to avoid offence and embarrassment – and to get the most from a holiday.

According to new research from tailor-made holiday specialists, Travelbag.co.uk, British travellers are unintentionally committing cultural gaffes because they haven’t looked up the customs of the countries they’re visiting.

Nearly 90% of respondents claimed that they do no research on local etiquette before they travel, with particular blind spots in some of 2019’s most-lauded holiday hotspots including Japan, Argentina, Australia, Thailand and China.

From a thank you ‘burp’ and chopstick etiquette, to tipping faux pas and rude hand gestures, this lack of local etiquette research is causing some tourists to unintentionally offend locals and miss out on cultural experiences that make a holiday unforgettable. 

Tricky tipping etiquette is baffling Britons
Tipping the right amount on holiday can be confusing, with the survey revealing that respondents are largely unsure about what to do when the bill arrives.

Hand gestures – ‘OK’ sign not always getting a thumbs up
Depending on the destination, innocent hand gestures that are common in the West could get holidaymakers more than they bargained for.

To burp, or not to burp?
It’s an obvious dinner table faux pas in the UK and most of Europe, but many are unsure when it comes to burping in more far flung destinations.

Holidaymakers’ getting their chopsticks in a muddle
Eating with chopsticks can seem a tricky business, and few respondents knew how their eating habits would be received when on holiday in Asia.

Crossed legs - travellers getting their wires crossed
Crossed legs can send the wrong message in parts of the world, but few respondents were aware of how their hosts might perceive them.

Using the knowledge and unrivalled experience of its travel advisors, Travelbag has created a set of travel etiquette guides – Travelbag Tips – to give holidaymakers a helping hand. They contain dos and don’ts for key destinations and are designed to give customers a quick overview, to read beforehand or even en-route on the plane.

Paul Hopkinson, Marketing Director at Travelbag comments, “We think people should pack in as much to their holidays as possible. By taking a bit of time to learn about the traditions and customs of the places they’re visiting, they’ll get more out of the experience when they’re there - and avoid potential offence and embarrassment in the process. We’re really pleased to pull on the knowledge of our well-travelled team to help our customers get clued up before they go – and come home with a lifetime of great memories.”