From a 'slimming soup' to a computer that's 'sleeker than three blonde clerks': Magazine ads from the 1970s highlight how much time has changed
- Resurfaced selection of ads from the 70s and 80s offers a look at times gone by
- One shows how dieters could slim down with ease after drinking 'Trim Soup'
- Another ad for a microcomputer said it was 'sleeker than three blonde clerks'
A selection of Australian magazine ads from the 1970s and 80s have resurfaced on social media featuring food, fashion, fast cars and emerging interest in technology.
And while many of them offer a nostalgic look at some popular products from that time, others have raised eyebrows due to stereotypical marketing.
Stand out ads include one for 'Trim Soup' - a product designed for dieters looking for a way to slim down fast - and one for a 'microcomputer' where the gadgets are described as being 'sleeker than three blonde clerks'.
Trim Soup promised customers a 'delicious' slimming soup product as an alternative weight loss solution to 'broth with a stock cube'
'Fondle a TRS-80 and you won't need a computer to tell you what to do with those three blondes,' an ad for this microcomputer read
This ad for Arnott's showed customers just how perfect their selection would be for an afternoon tea party with the ladies
'This Holden Torana ad was directed at 'successful career women' looking for a reliable yet exciting car to get them where they needed to go
'A prestige that is unsurpassed': While today it's entirely possible to make cafe quality coffee at home, there was a time when instant, such as Nescafe Gold, ruled the roost
The bulky Electrolux cleaning system is a far cry from the compact, light items on the market today
White Wings wanted their customers to know that the Hungry Dragon soups were 'authentic' - 'just the names tell you they're authentic and delicious!'
'Not just a knife but a way of life': 'Star of television' Maggie Tabberer' (who is now 80 years old) is one of Australia's most enduring figures and is considered a fashion, style and feminine icon
