Dublin, March 19, 2019 (GLOBE NEWSWIRE) -- The "Healthcare eCommerce Market in North America, Forecast to 2022" report has been added to ResearchAndMarkets.com's offering.

This research service analyzes the key trends and developments around healthcare eCommerce with specific focus on the eCommerce market for pharma drugs and medical devices in North America. The study also provides market projections, opportunity analysis by supply chain participants, strategic imperatives, and select industry best practices or case studies, both for pharma drugs and medical device segments.

Healthcare, as an industry, is entering a phase of rapid transformation. Digitization of products, services, and commerce models is democratizing current healthcare systems and unlocking new previously inaccessible segments.

The fundamental convergence of healthcare with IT and retail industry continues to shift eCommerce from simple search portals for buying products to the digital marketplace that provides personalized experience and informed purchase decision making. This is manifesting into a new era of healthcare consumerism; today hospital buyers and patients are equally expecting a retail-like buying experience.

Furthermore, as tech-savvy millennials are expected to overtake boomers, in terms of population, in 2019, eCommerce models with personalized UX/UI will be the preferred marketing channels for medical products and services.

Entailing this, North America's healthcare eCommerce market for pharma drugs and medical devices is projected to cross $200 billion by 2022, growing at a CAGR of 10% to 15%.

Trends in both, demand (cost and pricing pressures) and supply side (health consumerization), coupled with increasing competition from non-traditional participants (e.g., Amazon, Ali Health, Apple, and so on) are fuelling the adoption of eCommerce. This compels drug/device Original Equipment Manufacturers (OEMs), wholesalers, GPOs, PBMs, distributors, and retailers to operate differently by leveraging on eCommerce to achieve much-needed operational efficiencies, standardize purchasing process, optimize supply chain inefficiencies, and improve end-user experience.

Additionally, digital marketplace scalability provides drug/device companies the opportunity to differentiate with value-add services, such as free shipping, same-day delivery, online payment, product quality certificate, discounts, customer feedback on services, as well as the ability to connect 24x7, which is an important element in the overall buying experience.

There is no one-size-fits-all eCommerce strategy for healthcare products. Drug and device OEMs and other supply chain participants should prioritize their eCommerce strategy based on the maturity of their buyers by using a suitable mix of available digital tools for educating, researching product information, and management of order and payment.

Apart from drug/device types and purchase volumes, factors such as market positioning, target end user, and reimbursement play a critical role in eCommerce channel selection and success.

Key Issues Addressed

Topics Covered

1. Executive Summary

2. Research Scope and Definition

3. Macro to Micro Visioning - Key Themes Driving Healthcare eCommerce

4. Healthcare eCommerce Market Revenue Projections

5. Medical Device eCommerce Opportunity Analysis by Supply Chain Participants

6. Medical Device eCommerce - Strategic Imperatives and Select Case Studies

7. Pharma Drug eCommerce Opportunity Analysis by Major Supply Chain Participants

8. Pharma Drugs eCommerce - Strategic Imperatives and Select Case Studies

9. Appendix

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/research/6mb6bj/the_north?w=12

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Related Topics: Healthcare Services, E-Business