8 indie Indian labels your ethnic wear wardrobe needs
These independent brands are redefining ethnic wear with their ‘less is more’ approach to traditional silhouettes like kurtas and saris
Think of ethnic wear, and the first natural association is ‘extra’—high-shine embellishments, dramatic silhouettes and an overall ‘more is more’ aesthetic. But look beyond the mainstream, and you’ll discover a growing tribe of indie labels that have extended their pared-down sensibility and sustainable mindset to traditional silhouettes. We handpick eight such homegrown brands that ought to be on your radar—whether you choose them for an intimate destination wedding or to elevate your everyday repertoire, that’s entirely your call.
Khara Kapas
The brand name translates to pure cotton in Hindi, and true to its etymology, thrives on local fabrics and handmade creations. Bohemian at heart, Khara Kapas’ shararas, saris and angarakhas, featuring soft colours and light embellishments, are perfect to kick-start the festive season.
Silāi
Think roomy. Think comfortable. Silāi’s mostly khadi and cotton creations are all about fuss-free cool, and their festive staples are replete with layered tunics, cropped palazzos and delicately embroidered jackets. You may end up with the most bling-heavy wedding season wardrobe, but your ethnic wear will definitely be exceedingly effortless.
Jodi
Eclectic and bright hand blocked patterns are the mainstay of this brand, which uses natural Indian textiles and works directly with craftsmen at the grassroot level. Jodi wears its ‘made in India’ tag proudly but doesn’t ignore its contemporary patron either, which is why their silhouettes are high on versatility. Those colour-blocked maxis can translate from brunch to mehandis, and the printed saris are just as apt for a dinner party as they are for a puja.
Galang Gabaan
Rooted in Indian heritage, Galang Gabaan takes its cues from the textiles and handicrafts of Odisha to create modern-day must-haves ‘with love’, which is what the brand name means in Santhali (a regional language) too. Their fuss-free and easy-to-drape linen saris are made for women who are textile connoisseurs.
Torani
Tales of Indian mythology inspire Torani’s handcrafted clothing, thus every collection is high on nostalgia and old-world influences. The ethnic wear designs are as luxurious as they are individualistic. So what you have are Chanderi saris paired with reversible block print jackets, scalloped farshi pajamas, and handwoven choga jackets worn with crushed skirts—ideal for the woman who wouldn’t be caught dead in looks similar to what the crowds are wearing.
The Ikat Story
The label claims to have an ‘awe-inspiringly nonchalant’ ideology, much like the personal style of its founder, model-cum-stylist Chandni Sareen. The collections are free-spirited and bohemian, combining ikat with khadi, cotton and denim to create versatile separates that define easy luxe. Wear their crop top and skirt sets for a beach wedding or as separates on days spent out and about town.
Banjanan
Brainchild of former Calvin Klein designer Caroline Weller, who is now based in Jaipur, Banjanan is a play on ‘banjaran’, giving the brand an inherently gypsy soul. The artisanal label supports the local craft community of Rajasthan’s capital city with its vibrant prints and free-flowing silhouettes. These are designs to roam the world in, whether your itinerary includes a pre-wedding brunch in Udaipur or a poolside date in Ubud.
Artisau
Simran Chaudhry of Artisau originally started off making clothes for dolls, which probably explains her emphasis on creating happy clothes. Simple yet not boring, Chaudhry embellishes her roomy palazzos and tunic dresses with soft fabrics and hidden details.
Also read:
How to style breezy silhouettes for every occasion
8 classic Kanjeevaram saris you need to add to your ethnic wardrobe
What you can learn about wearing a sari from Deepika Padukone
