Grundfos Pumps India Private Ltd., the 100% subsidiary of Grundfos of Denmark, is planning to create products that will have a positive impact on climate and contribute to sustainability.
The company is putting up a team that would decide on the products that are expected be be manufactured in India by around 2021.
The products, in the areas of water and sanitation, would be targeted at the mass market.
“We are working to come out with new products around sustainability. These will be made in India and cater to the Indian and African markets,” said Ranganath N.K., MD, Grundfos Pumps India Private Ltd.
Focus on sustainability
“There is huge focus on sustainability around the world, why not monetise the positive impact on climate? We want to come out with products which will have real impact on people on the ground,” he said.
Though the idea for this was conceived in Denmark, the products are being developed and the project is being implemented in India.
The company had got the in-principle approval for this project from the headquarters and would invest ₹20 crore this year in this project. This is part of a ₹125-crore investment the company was planning to grow its business in India.
The company had already purchased 15 acres of land in Tamil Nadu for the project and a group had been formed to which will spearhead this project.
“We are working with other companies to develop solutions for this segment. These products will be based on frugal engineering. These will be targeted at the mass segment for maximum impact,” Mr. Ranganath said.
While the products are likely to be finalised by next year, the factory should be ready by 2021, he said.
Globally, Grundfos develops, produces and sells pump solutions which help reduce water-related challenges around the world. It constantly focuses on energy efficiency and high quality products, top officials said.
(This writer was in Chennai at the invitation of the company)