"There’s videos there [advertising the Tryst building] depicting women in particular portrayals that don’t have any relationship with a building.

"We will need to take some action if they’re not behaving the way the community expects them to behave ... on behalf of the community."

Mr Gentleman had looked at other developers and buildings in the territory to determine whether there was any similar sexualised advertising but had so far found no other examples, he said.

"I've certainly asked my directorate to have a look at other buildings in the ACT in particular," Mr Gentleman said.

"I know there’s a great deal of respect for girls and women in my agency and particularly in the emergency services agency … and I think its widely acknowledged that there is a strong connection about how women and girls are portrayed in society and [domestic violence and gendered violence] as well."

It was unclear what kind of "action" the minister might take against the developer but more details would be revealed in the coming weeks, a spokesperson for the minister said.

Mr Gentleman had suggested that the government could use the planning process, through development applications, to control building advertising.

Last week, Unions ACT protested against the developer after it held an International Women's Day event touted as a panel of well-known women sharing their property expertise.

The event, which also saw attendees offered investment opportunities, was "an insult to every woman in Canberra", Labor backbencher Bec Cody said.

Unions ACT has since launched a online petition calling for a ban on "sexist corporate advertising that objectifies women's bodies", which has received more than 400 signatures in the past three days.

"It is clear that companies like Geocon are out of step with Canberra's community expectations and have abused the privilege granted by the community to display massive public advertisements," the petition stated.

"Cities like London, Paris and Stockholm all have restrictions on advertising that degrades women or is sexist. That's why we need the Government to step in and enforce community expectations by banning these kind of sexist ads."

Geocon's managing director, Nick Georgalis, apologised in 2016 after lingerie waitresses were hired to serve drinks to employees at a work party.

ACT Minister for Women Yvette Berry blasted the company in June last year for its "sexualised" marketing campaigns. The promotional video for the Tryst building featured images of women who looked "semi-unconscious", UnionsACT said.

Geocon was contacted for comment.