Riding on growth in the digital medium, media and entertainment (M&E) industry is likely to cross Rs 2.35 lakh crore mark by 2021, said a Ficci-EY report

13% – The industry grew in 2018 to Rs 1.67 L  cr

41 – Large deals in M&E industry during 2018

$2.8 bn – Size of the deals during the year

570 mn – Internet users in India

2.5 mn – Use only digital media and eschew the traditional media

197 mn – Television-viewing households