What is it?
Several things to consider here: DS as a premium brand, the B-segment SUV as a thing, and the new DS3 Crossback as the incumbent iteration of both. We might get more questions than answers, but we’ll worry about that later.
And so to the DS3. I mean the new Crossback, not the old DS3, the rather charming 3dr hatchback that in its warmer forms is rather good fun, and which plods along on sale for a short while longer. The DS3 made the crossover (sorry) from being a Citroën to being badged as a DS, but the supermini won’t represent the brand for long, because DS is all about premium.
PSA group, DS’s owner, knows: premium brands account for 11% of all worldwide car sales, it says, but 37% of profits. PSA – Peugeot, Citroen, Vauxhall/Opel, all distinctly not-premium in their various ways – would like a part of that action. And it’s not afraid to say it. It’s perhaps unusual for a company to declare it wants to sell into “70% of the premium profit pool in the world”. I mean, we know it’s all about the money, but you don’t have to remind us.
Anyway, the old DS3 doesn’t fit very neatly into this profit pool (conventional small cars don’t) but as a small premium SUV thing, the new DS3 Crossback very much does. The DS3 Crossback is 4.17m long, 1.79m wide and 1.53m high, and weighs 1280kg, which means it competes with the Audi Q2 and Mini Countryman.
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Thekrankis
Citroen- stop this travesty NOW!
A real DS as well all know is a thing of grace, beauty, style and , yes, technology.
A DS is not a tarted up , over priced, bloated, twee hatchback.
Stop debasing the DS name and make a proper new DS for the times: A luxurious, eye popping techno electric luxury barge. Outdo Tesla and Jaguar.
DW04
Totally crap car.....
Totally crap car..... shockingly overrated, dire interior and the shape of the car certainly gives the car no favours. Majorly overated and has the bhp and speed of dead fish....
this car will be greated with hostility when on the market....
xxxx
That price
"prices start at £21,550 for the 99bhp " a bigger more powerful VW T-Roc starts from £2,000 LESS, T-Cross is £4,500 cheaper. A Q2 is practically the same price but the DS has the much weaker engine.
Shame 'cause a quite like the looks of the car, but the price is insane. And due to a high price you'll lose more money by way of depriciation than most french stuff. I fear for the DS brand!
typos1 - Just can’t respect opinion
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