If you're a car looking for celebrity attention, it's clearly better to be the first one off the assembly line than the last.
Submitted here as evidence is the Chevy Cruze, produced at General Motors' Lordstown, Ohio, plant.
At right, General Motors’ Mark Reuss, left, and Ohio Gov. Ted Strickland were all smiles in 2010 as the first Cruze sedans rolled off the line at Lordstown. In 2019, above, it’s the end of the line for the Cruze — and possibly Lordstown.
If you're a car looking for celebrity attention, it's clearly better to be the first one off the assembly line than the last.
Submitted here as evidence is the Chevy Cruze, produced at General Motors' Lordstown, Ohio, plant.
General Motors North America President Mark Reuss (left) and Ohio Governor Ted Strickland watch as the first 2011 Chevrolet Cruze vehicles for delivery are driven off the assembly line at the General Motors Lordstown plant Wednesday, September 8, 2010 in Lordstown, Ohio. With a starting price of $16,995, the Cruze has class-leading standard safety features, expected class-leading fuel economy, and more standard equipment than competitive vehicles. (Photo by Bob Rossiter for Chevrolet) (09/08/2010)
When it launched in the U.S. in 2010 as GM's answer to Japan's dominant small cars, then-North American boss Mark Reuss and then-Gov. Ted Strickland were at the plant to usher the first one out, a sign of the high hopes vested in the car, and the small-car factory, in the aftermath of GM's bankruptcy.
While the Cruze was an early success and a popular model globally, those hopes didn't fully pan out. As the factory run neared its end, a video posted on social media showed the last car making its way through early production stages, with a hand-scrawled cardboard sign in its rear window that read: "THE LAST CRUZE."
Later photos showed the same vehicle painted white, with an American flag draped over its hood and a new cardboard marker on the front, complete with sad face.
Lordstown was the first of five North American plants scheduled to end production as part of a restructuring GM announced in November. While its small-car infrastructure dims its chances for revival, its ultimate fate will be decided in labor negotiations beginning this summer.
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